Why Professional Design Layout and Printing Matter to Your Business

Did you know? You have just seven seconds to make a first impression, whether it’s business or personal. This means that the first time you present your business, a lot is on the line. Nail that first impression and you just might win a customer.

What’s the fastest way to stand out? Professional design layout and printing. It can mean the difference between making that sale or getting lost in the crowd.

In this article, we explain why professional design layout and printing help you win business. We also give guidance on creating effective marketing materials that grow your business.

Designed for success: the importance of professional printed materials

Outstanding marketing materials bring the verbal and visual together in a way that speaks to your customers and instantly conveys quality.

Whether it’s a business card, brochure, or banner, your printed materials should be consistent with your brand and memorable to your customers. This will enable you to:

• Capture attention in a crowded market. Many businesses are scraping by with subpar marketing and low-quality materials. You can quickly stand out from competitors and catch the eye of new customers with excellent printed marketing materials.
• Build trust and credibility with consistent design across materials. Consistency is hard to come by among people or businesses—when customers find a brand that delivers consistent quality in everything from marketing materials to products, they are more likely to see you as credible and trustworthy.
• Communicate your value. Selling a high-end product or service with low-quality printed materials? There’s a dissonance there that your customers will notice, which is why investing in quality printed materials is so important to sales success.  
• Make it memorable. It can take between five and seven impressions for a customer to remember your brand. You want customers to see your brand presented multiple times, with consistent quality and messaging so that when it’s time to buy, they think of you.  

How to create high-quality marketing materials

When you already have a to-do list a mile long, the idea of creating high-quality marketing materials can feel daunting. Below are some tips on how to get started.

• Know your audience. Understanding your target audience is the first step in reaching them. What do they like? What do they need? How do they make decisions when choosing a product or service? Answering these questions will help you focus on designing printed marketing materials that appeal directly to your target audience.
• Be consistent visually. When designing materials, choose colors, typography, imagery, and logo placement that are visually appealing and consistent with your brand, which will reinforce your brand awareness and credibility. At AlphaGraphics, we help you build a memorable brand

with high-quality, consistent materials that showcase your business well.

• Keep it simple. Modern attention spans are short, so the simpler your message is, the better. No one wins a customer on word count.
• Prioritize key information. Use an information hierarchy when creating your printed marketing materials. Start with the benefit of buying from you and let the customer know who you are, what you offer, and where and how to do business with you. Finish off with a clear call to action (which is what you want them to do next).
• Use high-quality images. People respond to good visuals, so ensure you are using high-quality photos. A professional print company can guide you through choosing professional quality photos that communicate your vision and business well.

Working with a professional printing company

Printing quality and good design go hand in hand—you can’t have one without the other. When partnering with a printer you want to:

• Choose the right partner. Not every printing company will provide the high-quality materials you are looking for, so choose well. AlphaGraphics has been providing proven marketing services for businesses since 1970 with the philosophy that “your success is our success.”
• Be clear about your needs and goals. Clear communication with your printer is the best way to get your desired results. Clearly defining target audience, business goals, and brand style will ensure you get the most out of your printed materials.
• Prepare your files. An expert printer can advise you on the best file formats, image resolution, and color modes required to produce high-quality materials.
• Discuss your options and quantity. Consider your paper selections, finishes, coating, and so on. An expert printer can give great guidance on these options if you are unsure what best suits your goals. 

Professional design and high-quality printed marketing materials are a vital part of standing out in a crowded market and growing your business. Get started today.