Four Essentials of Trade Show Marketing to Stand Out at Your Next Event.
Trade shows, conferences, and events are coming back after a two-year hiatus. It’s good news, especially for the many businesses that rely on in-person events as a critical part of their marketing strategy. But there will be a lot of competition on the exhibit hall floor.
It’s time to start thinking about how to make your business stand out. The trade show floor is a busy place—and you have only seconds to grab attention so attendees will stop.
A well-designed, detailed promotional display and booth materials will help you boost curb appeal and foot traffic. If you’re wondering what’s effective, we’ve got answers with this guide to trade show marketing materials.
What should your trade show marketing materials do?
Simply put, events and trade shows should help you introduce your company and its products and services to potential customers. It’s not often an easy sell, though, especially with a lot of competition for attention. Your trade show marketing materials should:
- Introduce your company, products, or services
- Share key selling points to convince potential customers to buy
- Be consistently on-brand, from booth materials to event tickets and swag
- Provide advice, guidance, or thought leadership to keep prospects engaged
A single brochure or bag of goodies can’t possibly do it all, so to be successful, you’ll need a full package of trade show solutions. This list of four essentials in trade show marketing materials can help you stand out at your next event.
Four essentials of trade show marketing
#1: Command attention to stand out
Invite attention on the exhibit hall floor with large-scale trade show marketing.
Enhance your display with portable advertising that pops up in seconds. Banner Stands are an easy, convenient, and effective way to make sure you get your message across. Quick set-up gives you more time to connect with your prospects.
Engage attendees and extend your brand reach with step and repeat backdrops. These photo-ready backdrops are printed with your logo or selected images and can give your event a “VIP” feel. Ours are designed to be portable with quick set-up.
#2: Be sure your booth is on brand
Be sure your booth is dressed for success with on-brand touches.
Elevate your booth or event set-up with branded tablecloths. Available in several sizes and custom-printed with your logo and text, table covers add a professional touch to any setting.
Capture attention with full-scale displays. We can design and produce an array of options in sizes from tabletop to easy-to-assemble 30-foot designs to island exhibits for that “wow” factor. We can also design and print name badges, lanyards, and more.
#3: Share your product or service offering
Now that you’ve drawn a prospect in, make sure to clearly explain your product or services with effective marketing material.
Give your prospects a valuable takeaway that extends your conversation with sell sheets and brochures that feature your business, products, or event-specific promotion.
Stay top-of-mind with branded promotional products or use them for incentives and giveaways.
#4: Be sure to provide a take-home
Ensure your message and training stay with participants after your presentation or event is over. We can help you design and produce an easy-to-use training manual.
Make a lasting connection with sleek, professionally designed business cards that help you and your new prospects stay in touch long after your event is over.
Not sure what materials you need? Talk with us—with more than 700,000 items from 3,500 suppliers, we can help you build the kind of campaign that will have attendees talking long after the trade show ends.
Need more help? Learn more about our trade show solutions. At AlphaGraphics Wood Dale, we provide great choices at great prices. Remember, a free quote is just a click away. Or give us a call at 630-595-6800. We are conveniently located at 165 Hansen Court, Suite 111 in Wood Dale