Banners are essential to any marketing strategy, whether for a business event, trade show, or to advertise a product or service. Vinyl is the go-to material for high-quality and professional-looking banners. But what sets a great vinyl banner apart from the rest? It's not just about the material you use but also how you design and print it.
If you're looking for top-notch vinyl banner printing in Northbrook, look no further than AlphaGraphics Northbrook / Deerfield. We’re the one-stop shop for all your banner printing needs, including promotional banners in Northbrook.
In this blog post, we'll share some great tips for making your banners look professional and eye-catching.
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Be Mindful of the Size and the Content
Most vinyl banners are large, which gives you plenty of space to display your message and graphics. However, it's important to be mindful of the size and content you include on your banner.
Too much information can make the banner look cluttered and overwhelming for the viewer. Keep your message concise and to the point, with a clear call to action. Also, leaving negative space will make the design visually appealing and easily read from a distance. Consider using larger fonts for better readability.
Use the letter height visibility chart below to determine the font size for your banners.
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Letter Height
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Optimal Viewing Distance
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Farthest Readable Distance
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3″
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30′
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100′
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4″
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40′
|
150′
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6″
|
60′
|
200′
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8″
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80′
|
350′
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9″
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90′
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400′
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10″
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100′
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450′
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12″
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120′
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525′
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15″
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150′
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630′
|
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18″
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180′
|
750′
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24″
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240′
|
1000′
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30″
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300′
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1250′
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36″
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360′
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1500′
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42″
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420′
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1750′
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48″
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480′
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2000′
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54″
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540′
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2250′
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60″
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600′
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2500′
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Choose High-Quality Images and Graphics
Pixelated or low-resolution images can ruin the entire look of your banner. Imagine a potential customer approaching your banner and seeing blurry images. It's not a great impression, right? That's why it's crucial to use high-quality images and graphics for your vinyl banners.
You can either use your own high-resolution images or choose from stock image websites. Just make sure to use relevant images for your message and brand. Avoid using cluttered or busy images that can take away the attention from your message.
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Choosing the Right Colors for Optimal Readability
Selecting the right colors is critical for the readability of banners. For example, yellow can be challenging to read from a distance, especially on banners, due to its light hue and lower contrast with many backgrounds. When viewed from afar, yellow text may appear washed out or blend into the surroundings, making it less effective for conveying important information.
Here are some color combinations that are easily readable from a distance and work well on banners and business signs:
Black text on a white background: Classic and high-contrast, this combination ensures maximum readability.
White text on a dark blue background: This combination is bold and easy on the eyes, making it stand out.
Red text on a white background: Red is eye-catching, and when paired with white, it remains legible from a distance.
White text on a red background: This combination is also striking and is often used for attention-grabbing signs.
Black text on a yellow background: This combination is high-contrast and vibrant, and due to its readability, it is commonly used for warning signs.
White text on a green background: Green is calming yet noticeable, and white text ensures readability.
Dark blue text on a light gray background: This combination is subtle yet clear, offering a professional appearance.
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Stick to Your Branding Guidelines
Banners can be brand-boosting tools only if they align with your brand's visual identity. Use consistent colors, fonts, and overall design that represent your brand. This will help create a cohesive look and make your banners easily recognizable for potential customers.
Additionally, including your logo and brand slogan can help reinforce brand recognition and make a lasting impression. For the best results, ensure that you follow your branding guidelines and use high-resolution versions of your logo.
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Structure Your Message Effectively
A well-structured message is key to a successful banner. You only have a few seconds to capture someone's attention, so make every word count. Start with a strong headline that conveys your message, then use concise, easy-to-read text to support it.
Use bullet points, short sentences, and simple language to make your message easily digestible. Include a call-to-action that prompts the viewer to take action, such as visiting your website or contacting you for more information.
Work with Professionals for High-Quality Vinyl Banners
AlphaGraphics Northbrook / Deerfield is your go-to partner for high-quality vinyl banner printing in Northbrook. Our team knows what it takes to create eye-catching and effective banners that will help promote your brand and deliver your message.
We offer various customization options, including sizes, finishes, and types of material. We also offer different types of banners, including promotional banners in Northbrook.
Contact us to get more details.