What are ePublications?
ePublications are reader-friendly and attractive digital documents, brochures, catalogs, magazines etc., that are published in a multi-media format, often resembling a physical binded magazine with interactive features and pages that flip. ePublications are typically published on websites and can be viewed on mobile devices.
Why use ePublications?
Save costs – printed publications and documents are costly (the cost of paper, printing and postage)
Impress readers – an online, digital magazine with interactive features will impress readers as it is contemporary, easy and will enable them to quickly explore further via for example links in the magazine
Rich media – intrigue readers via Video, Flash and YouTube, making them spend more time reading your ePublication
Green – reduce your carbon foot print by only publishing digitally
Marketing & Communication Departments
• Marketing tool to easily put all your publications online
• Inhouse your online publications
• Communicate directly with your customers
• Create your own microsites and campaigns
• Lead generation – generate leads by inserting forms within your publications
• Build customer loyalty – keep them up dated with latest news and new products/services.
• Integrate your social media
• Generate awareness about your business
• Strengthen your corporate identity and increase brand awareness
• Increase web traffic to your website
• Avoid dependency on agencies to create your online publications
Ad & Web Agencies
• White label solution for servicing your own customers
• Your own branding
• Create your own business
• Create impressive interactive online publications
• Use your own branding
• Short term/high ROI
• Communicate with your customers – push custom messages for them within the software
• Create impressive microsites and campaigns for your customers
• Total creative freedom – insert all types of Rich Media and insert it on different layers
• Take advantage of the benefits of online media with limited online skills
Publishers
• Dramatically increase online circulation and reader loyalty
• Create interactive publications that engage your readers
• Increase advertiser value with dynamic ads and direct links
• Cut costs on print and distribution
• Integrate your social media
• Track readers from the online statistics module
• Interact with your readers by inserting live flash elements
• Unlimited publishing
• Reach new readers on mobile devices
Are you ready to "Increase Your Reach" with ePublishing? Give us a call today to get started! 630-964-9600 or email at dgregor@alphagraphics.com
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