No matter the industry, email plays a major role in the day-to-day communications of any organization. People spend hours a day checking and responding to their messages, making email marketing a key way for you to reach out to potential sales leads. However, in a sea of email marketers trying to get noticed, how can you truly stand out from the crowd? AlphaGraphics can help you engage your target audience like never before, using: • Personalized and General URLs • Coding • Customized Communications • Reporting and Tracking • Design Services

Personalized & General URLs

Personalized and general URLs are customized web addresses unique to each individual you target with your email marketing campaign, giving you the opportunity to interact with your customers like never before. By providing a personalized URL on your e-newsletter or message, you entice recipients to visit your site for more information, where you can convert more sales and improve brand awareness. FACT: Campaigns using personalized URLs can have a higher response rate, ranging from 8% to 13%. (Source: Seybold Interactive) Increase your reach by: • Engaging your audience – Driving customers to a visually appealing web page designed just for them encourages dialogue … add an incentive to collect valuable customer data you can use to refine future campaigns. • Creating interest – Personalization increases interest in your message, allowing you to introduce your brand to prospects and cultivate relationships with existing customers.

Coding

Even if your email marketing messages feature the best content and outstanding designs, all is lost if your templates are not properly coded. Nothing looks worse than email messages with odd marks and formatting errors, which undermine the professionalism you work so hard to maintain. With quality coding and testing, we’ll make sure your email marketing messages display correctly no matter which platform your target audience members are using. Increase your reach by: • Laying the foundation – Customers notice the details. Error-free, properly formatted emails speak volumes about your company’s ability to competently satisfy their needs—and that begins and ends with quality coding! • Maximizing the visual – Professional email communications incorporate more than just a boring paragraph of text. Bright, visually appealing imagery and interactive elements keep customers reading until the last line. • Standing out – The average person receives dozens of emails a day. Building unique, engaging campaigns will ensure that your messages drive high open and click through rates.

Customized Communications

Think about it—when you receive an email, are you much more likely to read it if it’s personally addressed to you? Through effective coding, you can customize each email message you send out, providing a chance to connect with your target audience on an individual level. FACT: At least 64% of US and UK Internet users want marketers to demonstrate knowledge of the types of products or services they like in email marketing messages. (Source: e-Dialog) Increase your reach by: • Laying the foundation – Customers notice the details. Error-free, properly formatted emails speak volumes about your company’s ability to competently satisfy their needs—and that begins and ends with quality coding! • Maximizing the visual – Professional email communications incorporate more than just a boring paragraph of text. Bright, visually appealing imagery and interactive elements keep customers reading until the last line. • Standing out – The average person receives dozens of emails a day. Building unique, engaging campaigns will ensure that your messages drive high open and click through rates.

Reporting & Tracking

Once you’ve planned and implemented your email marketing campaign, the work doesn’t stop there. Through reporting and tracking, you’ll know exactly how effective your efforts are, as well as identify ways you can fine-tune your marketing techniques. We’ll help you every step of the way, providing targeted metrics to help you refine your techniques. Increase your reach by: • Cutting the fat – Campaign analytics allow you to track where your money is spent and what the return is, so you can make the most of every penny. • Creating more impact – Successful marketing is more than just throwing mud at the wall and hoping something sticks. Tracking allows you to identify what works, fine tune, and boost future results.

Design Services

Critical to any email marketing campaign is your company’s ability to make a good first impression. To ensure this happens, you need outstanding digital designs that make your logo and messages attention grabbing, professional and, most of all, visually appealing. Our graphic design pros will help you craft campaigns that will make your message pop. FACT: Email is the preferred method of commercial communication by 74% of all online adults. (Source: Merkle) Increase your reach by: • Customizing it – Incorporating quality, consistent designs into your emails builds your brand and increases awareness, for a custom approach that breaks the mold. • Daring to be different – Exercising your creative prowess in your e-communications will amaze your customers so they’ll remember you when they are looking to buy. • Making an impact – You want recipients to open, read and respond to your marketing communications. Couple modern, catchy graphic design with a concise message to direct their attention—and their purchases. For more information on Email Marketing please contact AlphaGraphics Lisle at 630-964-9600 or email at dgregor@alphagraphics.com http://youtu.be/ECMckRGFNK8