When it comes to building signage, there are a number of factors to consider in order to create a successful design. From the size and placement of the sign to the choice of colors and fonts, every element should be carefully chosen to communicate a clear, compelling message to potential customers.
AlphaGraphics Chicago North is a local sign company that offers a dizzying variety of business signage, including wayfinding, dimensional letter signage, illuminated signs, channel letter signs, and logo signs. In this blog post, we’ll delve into the secret to successful building signage design and explore some best practices for creating effective signs that attract attention and drive foot traffic.
Contact us today!
Identify Your Target Audience
The first step in creating successful building signage is to identify your target audience. Who are you trying to reach and what message do you want to convey? Depending on your business, your target audience could be anyone from shoppers looking for a place to eat or shop to professionals seeking services from a law firm or medical practice. Once you’ve identified your target audience, you can begin working on the key components of your sign. Get advice from AlphaGraphics Chicago North today!
Decide on Size & Placement
One critical element of successful building signage design is the size and placement of the sign. Ideally, your sign should be large enough to be visible from a distance, but not so large that it overwhelms the surrounding environment. Additionally, the placement of your sign is critical — the best location will depend on the physical layout of your building and the traffic patterns in the area. Consider placing your sign in a location that’s visible from multiple angles, and use lighting or other visual effects to make it stand out from the surrounding environment. Inquire at our sign company about illuminated signs today!
Decide on Colors
Another important factor to consider when designing building signage is color choice. Different colors have different psychological effects on viewers, so it’s important to choose colors that reflect the message you’re trying to convey. For example, red can be a powerful attention-grabbing color that conveys excitement and urgency, while blue can be calming and reassuring. It’s also important to consider the contrast between your logo or message and the background of the sign — a high-contrast design will be easier to read from a distance and in different lighting conditions. Let our custom print shop marketers help today.
Consider Typography
In addition to color choice, typography is also a key element of successful building signage design. The font you choose can help convey your message and establish the tone of your brand. For example, a sleek, modern font might be ideal for a high-tech startup, while a classic serif font might be better suited to a traditional law firm or medical practice. It’s also important to consider legibility — choose a font that’s easy to read from a distance, and make sure your message is clear and concise. Our copywriters can help with your business signage design today.
Consider Your Messaging
Finally, it’s important to consider the overall message you want to convey with your building signage. Your sign should communicate a clear, compelling message that reflects the unique qualities of your business and appeals to your target audience. That message might be as simple as your business’s name and logo, or it might include a tagline or other marketing messaging. Whatever your message, make sure it’s prominently displayed and easy to read from a distance. Contact AlphaGraphics Chicago North for channel letter signs, directional signage, monument signs, and more today!
GET YOUR BUSINESS SIGNAGE TODAY
Building signage is an essential component of any successful business, and creating an effective sign requires careful consideration of a number of factors. Whether you’re a small business owner or a marketing professional, taking the time to carefully plan and execute your building signage design can help attract attention, build brand recognition, and drive foot traffic to your business. By following best practices for size and placement, color choice, typography, and messaging, you can create building signage that communicates your message clearly and effectively to your target audience. Consult the experienced experts at AlphaGraphics Chicago North for the perfect exterior or interior signage today!