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Best Practices for Printing Trade Show Materials

A trade show booth with people walking around it

Creating impactful trade show materials is essential to ensuring that your business makes a lasting impression on attendees. Having the right materials printed with the right message and visuals can help you stand out from the competition and make sure that your trade show booth is a success. AlphaGraphics Chicago North is a local print shop located in downtown Chicago. We are close to convention centers and arenas are always ready to help you with your trade show print marketing needs. To help you create successful trade show materials, here are some best practices for printing. Contact us today!


A printing professional working at a computer and large format printer


Choose the Right Printing Company


This one should be a no-brainer, but we thought we'd mention it anyway. It’s important to find a reliable and experienced local printing company that can produce high-quality materials for your trade show needs. Here at AlphaGraphics Chicago North, we can help you with your booth signage and printed materials, which we offer in convenient trade show bundles. Learn more today.


A printing professional looking at a large format print

Select the Right Print Materials


Depending on the type of trade show you are attending, choose the right print materials for your needs and base this decision off your targeted audience and location. For example, if you are attending an outdoor event, you may want to choose weather-resistant materials such as vinyl banners or waterproof posters. Business cards are super helpful for attendees because they are easy to pocket. That being said, many people love full-scale flyers, so it's best to have a good mix of trade show marketing materials at your disposal.


A printing professional and client looking at colors and designs for a project

Consider Size and Design


Consider the size of the print marketing materials you will be printing. Make sure to choose the right size in order to make sure your message is visible. Ensure that your design is eye-catching and stands out from the competition. Our local print shop located in downtown Chicago offers graphic design and copywriting services. We can help you hone and craft your message and your displays so that they will grab attendees' attention. To learn more, contact AlphaGraphics Chicago North today!


A designer at her desk browsing images on her computer

Use High-Quality Images


Use high-resolution images to ensure that your print marketing materials are of the highest quality and make an impact. Avoid using low-resolution images as this can make your materials look blurry and unprofessional, especially as they get bigger. Here at our local print shop in Chicago, our experts only use the highest quality printers utilizing the latest technology to ensure your trade show print materials are top-notch. Get started today!


Three coworkers at a desk looking over a print project


Proofread and Test


Make sure to proofread your trade show print materials before printing and test them out to ensure they are of the highest quality. It’s also important to make sure that the colors are accurate and that your message is clear and easy to read. Branding your business during the trade show is super important, so be sure your brand colors are correct, as is your messaging. Let AlphaGraphics Chicago North provide you with all of your needed print materials today!


North Chicago


Our Location


Being located in downtown Chicago near convention centers, conference centers, arenas, and other venues, AlphaGraphics Chicago North ensures that you can have your custom print materials quickly and easily. And, in the event you run out, we can print you more trade show marketing materials in a jiff. Partner with us today!


CALL ALPHAGRAPHICS CHICAGO NORTH TODAY


By following these best practices for trade show print marketing materials, you can ensure that your posters, banners, business cards, catalogs, flyers, and more are of the highest quality and make a lasting impression on attendees. With the right materials and the right message, you can stand out from the competition and make a successful impression at your next trade show. Call AlphaGraphics Chicago North and ask about our trade show bundles today!

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