Compared to traditional direct mail, dimensional mailers will help your own brand shine because you can use their structure and/or mechanics to get your message across to prospective and current customers in a unique and appealing way. This increases the likelihood of your mailer getting opened.
Making Dimensional Mailers Work
Unlike traditional mailers, which place your message right in front of your recipient, there is a two-part process for the dimensional mailer. The first part is the invitation, which you place on the outside to entice your recipient to open the mailer. It needs to be powerful and intriguing. Otherwise, your mailer will likely be thrown in the trash. Adding a unique die-cut, an extra fold or a colored foil can strengthen your message.
The second part involves placing something inside the mailer that will surprise and delight the recipient. This can be anything from a discount on a product or service you are offering to an exclusive invitation to attend a grand opening of a new chain in your business. Whatever you're offering, you need to create a mailer that communicates your ideas well and motivates your recipients to buy your products or services.
Multidimensional mail works best when you combine it with a highly defined targeted list, a compelling incentive and a solid follow-up strategy.
Here are some ideas to get you thinking about how dimensional mailers can work for your business' marketing objectives.
Donation Boxes
Charities and nonprofit organizations can use dimensional mailers to collect donations for their fundraisers. Like with the business announcements, these boxes will stand out among the traditional mailers. If you design them well and craft a compelling message that provokes an emotional response from your prospective donors, you'll see results.
Calendars
Sending a mailer that also serves as a calendar is a well-known marketing technique that is used by virtually every industry because people use calendars every day. You will find a variety of styles that will stand out among the flat calendars. These include cubes that may also serve as pen holders and pop-up calendars that you can add your logo and other graphics to in order to convey your brand message.
Unlike calendar magnets or flat paper designs (which can get shoved in a drawer and forgotten about), these are more visible because your customers can set them on their desks, increasing your visibility to other people who may have never heard of your organization.
Planners/Agendas
Planners are used in every business and in many households, so it makes sense to use these to promote your business. You can create a special die-cut and add your logo and brand message on the front to make them stand out and remind the user of your business each time they open it.
Wedding Invitations
Graphic designers who specialize in wedding invitations can take advantage of the dimensional mailers to create memorable invitations for their clients. They can do this by incorporating special die-cuts, colored foils, embossing, unique folds and much more.
Work With AlphaGraphics
At AlphaGraphics, we offer premier design services and quick turnaround times, which means you'll get stunning marketing materials and you'll get them when you need them. Make sure to stop by our new on Michigan Avenue. We're open at this location by appointment only, so make sure you give us a call before stopping by. Contact us today to see how we can help you create dimensional mailers that work.
