In the age of the Internet, many businesses focus the majority of their marketing efforts on online channels. But don't be too quick to count direct mail out. Direct mail marketing is still highly effective in generating new leads for your business, despite what you might have heard about direct mail being "dead."
If you're going to take on a direct mail marketing campaign, these tips will help you make the most of it and get results.
Focus on a Target Audience
Before you even start designing your mailer, it is crucial that you understand who your target market is. This way, you can tailor your messaging to address the needs and concerns of your audience.
Advertising is much more effective when your customers feel that it is speaking to them specifically, so try to narrow down your target audience as much as possible. This will help
inform the content of your mailer to deliver your message in the most effective way possible.
Add Incentives
Sometimes, your customers just need a little extra push to drive them to inquire about your services or purchase your products. Adding an incentive to your direct mailer can provide this extra motivation.
Try something like offering a limited time discount if the customer brings the mailer with them. You could also offer a free giveaway of a related product for new customers who make a purchase.
Just make sure that your incentive provides extra value for your customers. Do not give something away simply for the sake of giving something away. The goal is to engage your customers and build brand loyalty by satisfying your customers' needs and wants.
Include a Call to Action
Every mailer should end with a call to action, inviting your customers to make a purchase, visit your website or share something on social media. At the end of reading your mailer, your customers should feel inclined to take action toward buying your products or using your services.
Without a call to action, your mailer is simply sharing information. You need to explain to your customers what they need to do with that information. Try to convey a sense of urgency, encouraging customers to take action as soon as possible to avoid missing out.
Get Creative with the Medium
Sure, there's nothing wrong with sending a postcard. But direct mailers have come a long way in recent years, allowing businesses to get much more creative.
Have you ever heard the saying, "The medium is the message"? It holds some truth. The way you convey you message is just as important as what you actually say. Make sure whatever materials/design you use for your direct mailers is unique and attention-grabbing.
Use a Quality Printer
Your direct mailing campaign will fall flat if it lacks that professional polish, which is why choosing a quality printer is absolutely essential. Here at AlphaGraphics, we offer
full design, printing and mailing services from start to finish. We work with you every step of the way to make sure you get the best possible mailer for your business.
We are a commercial printer with more than 25 years of experience, so you can rest assured that we have the skills and expertise to deliver high-quality printed materials that will drive traffic to your business.
Right now, we're offering 20 percent off your entire purchase order for all first-time customers at our 444 N. Michigan Ave. location. Stop in and see us today to learn how we can help you take your business to the next level.