4 Tips for Creating the best Holiday Cards
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Before the year ends, some things can be done to enhance your business’s visibility. One proven and effective holiday marketing strategy is sending thank you holiday postcards. Though you might be thinking printed cards are no longer relevant, they continue to be essential tools in building and strengthening customer relationships.
The secret to sending purposeful holiday cards and creating a great impression lies in the details. Do not send out standard store-bought holiday cards. Instead, go for the various customization options provided by Rexburg AlphaGraphics in Rexburg and surrounding communities, St. Anthony, Sugar, Driggs, Victor, Island Park, and Ashton, to develop unique cards. The following tips should help you design effective and memorable holiday cards for your business.
Address Each Particular Customer
Among the first things a card recipient will notice is who the mail is addressed to. Printing services like Rexburg AlphaGraphics can easily personalize each printed holiday card with the customer's name. We’ve found that the addition of the customer’s name printed on the mail significantly boosts the response rate.
Make Your Message Purposeful
Your holiday cards need to go beyond just saying “happy holidays.” Let your customers know how you value them and their organizations. Expressing your gratitude and appreciation for their business goes a long way. Ensure that your message captures the recipient’s attention and that it is not lengthy.
Add Personalized Offers or Gifts
Utilize the information that you have on customers to provide personalized discounts, offers, or meaningful gifts. Making your message personal allows you to enhance the existing relationship between you and the customer and increases your sales.
Try Avoiding Cookie-Cutter Stock Pictures
General stock photos are usually ignored as people are accustomed to seeing them. However, utilizing a photo representation of your organization will be much better. For example, you can use photos of your whole company, a storefront picture, or an indoor decoration picture.
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There is more to creating holiday cards than simply sending them out. Your message’s tone, paper stock, style, mailing and personalization options all help in creating a lasting effect on the recipient. And at Rexburg AlphaGraphics in Rexburg and surrounding communities, St. Anthony, Sugar, Driggs, Victor, Island Park, Ashton, we consider all details when designing your holiday card while providing you with excellent print services.
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