Tips & Tricks: Marketing With Banners
Big, bright banners never cease to capture the attention of those who pass by. Why do you think you see so many sale banners in malls? They are a literal sign to enter a store. Many banners made at the AlphaGraphics in Rexburg Idaho, will demand attention with color, high resolution photos and creative copy to influence brand awareness. These banners are, after all, more than a decoration. They are driving forces of action. They increase identity for your brand and location—inside or outside.
Location
The key to using banners effectively is to be sure your banner is in a good location. Since banners can be used indoors and outdoors, there are a few locations to keep in mind such as outside your storefront, in a popular window, along roadways and near busy crosswalks. Banners have even been used in pop-up restaurants, corporate events and private parties. If that’s too much pressure, banners are easy to remove or relocate. The location you choose will influence the size, color, messaging and material of your banner.
Sizing
Here at the AlphaGraphics in Rexburg Idaho, we know that spaces come in all different shapes and sizes. That is why banners are custom sized. Different sizes also offer varying degrees of thickness. Some levels of vinyl thickness include 13 oz, 15 oz and 20 oz. If the purpose of your banner is to be showcased outside, we would suggest selecting thicker vinyl for a longer-lasting sign since it is more durable against weather. The life of a vinyl banner ranges from three to five years.
Visibility
There are many factors to consider when designing a banner. Where will you put it? What size and thickness should you get it? How visible is the text? Visibility on a banner is important because it determines the distance to clearly read and understand a sign. If you want people to see a large sale sign from halfway down the road or mall walkway, ensure that there is enough contrast against the banner or message background. High resolution images also impact visibility. Sharp images will make your banner look clearer and enhance the quality of your brand. If you want the best visibility, AlphaGraphics is here to help.
Types Of Banners
When creating a banner at AlphaGraphics, keep in mind the way you’d like it printed. Different types of prints have different effects. For example, digitally printed banners are more superior in tough weather because they are printed with latex inks or UV-curable inks. No matter the effect or type of print, AlphaGraphics has your banner needs covered.
Getting Started
Banners are more than simple décor or an option on a list of advertisements. Take this as a sign and check out a banner for your business at AlphaGraphics in Rexburg, ID. Request a quote below or call us at
(208) 356-0170 today so we can get you started with banner marketing for your business.
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