The Perfect About Us Page
The
About Us Page is one of the most important pages on any website. According to the
2015 B2B Web Usability Report, when visiting a company’s homepage, 52% of visitors want to see the “About Us” information. The main purpose isn’t necessarily for providing customers with contact information, but instead used for validating and establishing your business credentials. Viewers don’t know you or your business, and need a reason to trust you. The perfect About Us Page gives customers the trust and knowledge they’re looking for.
Tell Your Story
Begin your page with a story about your business. Don’t have pages of in-depth historical information, starting with the day you opened. Instead, include a few experiences you’ve had with running your business over the years. Talk about anniversaries, when you first opened or any hardships your company has overcome. People love to read stories and these stories help to humanize your business while providing customers a reason to trust you.
After you’ve selected and written a story, start discussing your credentials. This is the time to show off your experiences, what your business has accomplished in the industry, awards you’ve won, big-named people you’ve worked with, etc. While humanizing your business, these credentials show how your business is professional and understands the industry.
Include Pictures
Uploading pictures onto your About Us page seems simple, yet has a powerful impact. Pictures help put a face on the company, showing customers that you’re proud to work at your business. Pictures also help to erase the mystery of management in your business. More than that, pictures help aid your story while making you personable. It’s a way to create a connection with the customer before meeting them face-to-face.
For this reason, businesses should never use stock images on their About Us page. While the images may be professional and taken of people in the same industry, customers will know the images are stock. It becomes harder to trust and make a connection with a business that uses images of employees who aren’t their own.
Let them get to know you
Somewhere on the page, links should be provided to the social channels for your business. Whether the links are to
LinkedIn,
Twitter,
Facebook,
Instagram or any other platform, these channels allow customers to see how you post and interact with others online. It also gives customers the opportunity to search for deals, giveaways or other promotional events your company has done, in addition to looking at work showcased on your social media channels.
Show your importance
Convey to customers exactly what kind of business you are and what you specialize in. Make your business stand out from the crowd. Answer questions like: What can customers expect from working with you? What are some of the company’s core values?
Understanding certain questions customers have goes to show how you understand your audience. Go a step further by bringing up common questions or problems your customers might have, then answering them in a clear and concise way. This is the time to show the purpose and the benefits your business offers. Make the value of your business known.
The About Us page is a critical addition to any business’ page. Use this page to tell the story of your business and allow customers to connect with you, all while showing the importance of what your business has to offer. Need some help creating a website for you business.
Contact us today to set an appointment up with one of our web specialists to get you started.