After a long winter of snow, ice, and freezing temperatures, your outdoor signage may be looking worse than you remember last fall. The cold and harsh weather can take a toll on outdoor signs, causing them to fade, crack, or even fall apart. As a business owner, it's important to keep your outdoor signage looking fresh and eye-catching to attract new customers and maintain a professional image. Our experts at AlphaGraphics in Boise put together a few reasons why you should consider reprinting your outdoor signage after a long winter.
Damage caused by winter weather
Winter weather can be tough on outdoor signs. Snow, ice, and freezing temperatures can cause materials to expand and contract, leading to cracks and other damage. Harsh winds can also cause signs to become loose or even fall down. If you forgot to take your signage down during the winter months or perhaps it wasn’t an option, we got your back. Reprinting your signage in the spring allows you to replace any damaged signs and ensure that they are in good condition for the upcoming season.
Refresh your brand
As your business evolves and grows, your branding may change as well. Spring is a great time to refresh your branding and update your outdoor signage to reflect any changes. Updating your signage can also help to re-engage existing customers and attract new ones by creating a fresh and modern look. Swap out old graphics, messaging or sign material to make your brand stand out. Our team of graphic designers can help create any visual you have in mind, whether it’s a simple tweak or starting from scratch.
Maintain a professional image
Old or damaged signage can give off the impression that your business is not well-maintained or professional. By reprinting your signage, you can ensure that your business looks fresh, modern and professional, which can help build trust and confidence with potential customers. Sometimes outdoor signage is a consumer’s first impression of your business or brand, so make it count with clean, chic outdoor signage.
Promote seasonal events
Spring and summer are full of events, promotions, campaigns and sales. Updating your outdoor signage can help to promote these events and draw attention to your business. Reprinting your signage allows you to customize your messaging and graphics to reflect any seasonal events or promotions. At AlphaGraphics, we offer high-quality exterior temporary signage perfect for anything you have planned this year.
Refreshing your outdoor signage after a long winter is essential for maintaining a professional image, promoting your business, and attracting new customers. It’s an opportunity to give your brand a facelift, refresh your branding or graphics, or just simply replace an old tattered sign that didn’t quite make it through the winter months. Whatever it may be, AlphaGraphics in Boise can help design and print your next sign built to last. Call to get a free quote today.