Signs are an obvious call-to-action for your audience. They can learn a lot about your brand simply by seeing your logo and perhaps a catchy slogan that tells them what you do. However, sometimes brands can benefit from thinking creatively about sign implementation. Here are some unique ways that you can implement signs to generate higher levels of brand awareness.
1. Stay simple.
This may sound counterintuitive. Isn’t the end goal to stand out from the crowd? Minimalism often works wonders for brands when it’s used strategically. For example, if you casually place your brand’s logo somewhere clever, but it’s small, the right person will still catch it, ultimately drawing the right leads to you versus quick gains from a giant billboard on the highway.
2. Know Your Audience.
Similarly, you really need to study your audience inside and out before deciding where to place your signage. While theoretically, you could place your signs anywhere, sticking them on every corner won’t help build awareness if the local crowds are ignoring them. Find out where your audience is, and place your signs where you know they’ll congregate.
Businesses experience the most success with trade shows when they plan their materials early on — from their booth displays down to their
business cards. If you have an event on the schedule, don’t delay in designing and printing your collateral at AlphaGraphics in Boise.
Working with a print and marketing partner like AlphaGraphics can ensure that your trade show signage, print collateral and marketing materials send a consistent message about your brand. Reach out to AlphaGraphics in Boise to get started.
3. Sponsor Events.
Similarly, you really need to study your audience inside and out before deciding where to place your signage. While theoretically, you could place your signs anywhere, sticking them on every corner won’t help build awareness if the local crowds are ignoring them. Find out where your audience is, and place your signs where you know they’ll congregate.
Businesses experience the most success with trade shows when they plan their materials early on — from their booth displays down to their
business cards. If you have an event on the schedule, don’t delay in designing and printing your collateral at AlphaGraphics in Boise.
Working with a print and marketing partner like AlphaGraphics can ensure that your trade show signage, print collateral and marketing materials send a consistent message about your brand. Reach out to AlphaGraphics in Boise to get started.
4. Keep it Consistent.
The best thing that you can do for your brand’s signage is to emphasize the importance of consistency. Brand awareness begins with recognition. If you’re easily recognizable, leads will see your sign and know who it belongs to without thinking too deeply about it, since you’ve kept your branding consistent.
Placing signs can feel like a daunting process, but it doesn’t have to be. Print services like AlphaGraphics can help you create stunning, high-quality signs that convert leads into long-term fans. Learn more about our services today!