Understanding the influence color has on our world is crucial to building a compelling portfolio of marketing collateral.
A study from 2006 found that we make up our minds about other people and products within 90 seconds, and between 62% and 90% of that assessment is based on
color alone.
Whether you are at the beginning stages of building your branding package or choosing colors to enhance
marketing materials, the colors you choose say a lot about
you.
Colors conjure emotion in consumers so choosing the right colors for your brand or marketing is really important.
It’s important to select colors for your logo that are recognizable and that fit your industry. There are many resources that explain the right color for your industry.
Today we are diving into the color wheel to help you understand the complexity of choosing colors and to help you make an educated choice.
The influence of color:
RED
Energy, Passionate, Courage, Attention
ORANGE
Optimistic, Independent, Adventurous, Creative
YELLOW
Enthusiastic, Spontaneity, Happy, Positive
LIME GREEN
Growth, Harmon, Fertility, Kindness, Dependability
DARK GREEN
Safety, Harmony, Stable, Reliable, Balanced
SKY BLUE
Freedom, Self-Expression, Trustworthy, Wise, Joyful
NAVY BLUE
Trust, Responsible, Honest, Loyal, Confidence
PURPLE
Imagination, Spirit, Compassionate, Sensitive, Mysterious
PINK
Compassion, Love, Immature, Playful
BROWN
Reliable, Stable, Honest, Natural, Comfortable
GREY
Neutral, Practical, Conservative, Formal, Quiet
BLACK
Power, Control, Authority, Elegance
Be sure to choose colors that represent your brand and are in line with your message.
Check back to learn more about the psychology of colors and color pallets.