Heat Up Your Summer Sales!
We are into the 2nd quarter of the year and the tide is changing. The days are longer, warmer and the pace may be slowing a bit. Your customers might be more focused on planning their summer vacation than placing orders or contacting you with business needs.
Now is the time to get creative, be proactive and plan for your Summer Sales. If you are thinking ahead, you can use a few quick and easy marketing ideas to keep your business growing even during the lazy days of summer.
Plan now for the next four months. With summer comes a plethora of opportunities to stay connected and keep business booming. From Memorial Day to Labor Day your possibilities are endless.
Here are just a few tried and true tips to boost summer sales.
Create a Summer Sales Calendar
The summer months are full of holidays you can use to create sales promotions, post to social media or host events around. Memorial Day Sale, Father's Day Frenzy, 4th of July Spectacular, Back to School Bonanza, and Labor Day Sale. Use these days as inspiration to create a summer marketing plan that will promote new business.
Give away Seasonal Items
Use customized promotional items to get you noticed. The possibilities are endless. Order beach balls, sunscreen, outdoor glasses, hats, etc. as gifts for your customers. Have your sales team drop in at their office and deliver the promo items in person. You can even include a gift card to the local ice cream shop.
Be Creative
Use images that are
vibrant and bright. Update your marketing materials to reflect the colors of summer. Going to a trade show or conference? Be bold and colorful. Bring popsicles or hand fans to the attendees.
Host an Event for Prospects
Host a prospecting event to attract new customers.
Invite potential clients to happy hour on the patio, an educational workshop, or BBQ. Be sure to have plenty of bold summer-themed materials on hand that outline your upcoming promotions and sales.
Give Discounts for Referrals
We know the importance of thanking our clients for referrals. Make the summer months fun by responding with a thank you and gift card to a water park, carnival or bowling alley.
Summer Sales Customer Appreciation
Treat your valued customers to a summer family event. Take them to a ball game, concert or poolside cookout. When they leave, give them a gift bag with a personalized gift and
bright colored brochure highlighting your new product line or upcoming sales.
Utilize any or all of these tips to make summer fun and boost sales. Your customers will love it and so will you.