When it comes to generating brand awareness for your company, the use of brochures, business cards, and other marketing tools are excellent ways to help your business flourish.
Partnering with an expert to help execute your marketing vision becomes a critical component as your company grows. With the right partner in place, you and your brand can excel before your next big marketing campaign.
Here are three key roles that can ensure you bring highly qualified and skilled support to your next launch:
1. Graphic Design Expert
Graphic designers bring images and ideas to life through visual communications. You should bring your design expert on board to understand how to design for your brand without hand-holding. The designer that works on your project is a true extension of your team. Here are some additional benefits of including a graphic designer:
- Your deliverables will be consistent. By keeping the same design expert in place, he/she will work off a consistent set of files and templates to create consistency (color, style, etc.) across all branded materials.
- You can save a lot of time. Once you have a graphic designer expert on board, you no longer need to explain your product, service, or guidelines repeatedly. Instead, a designer will simply ask for specifics around your required task, and he can take the lead from there.
- You can estimate costs easily. It’s simple to work out fees when you have a set, defined hourly or project-based rate. Rates are determined or calculated based on what your desired outcome is and how much time is required. Using the same expert can ensure cost estimates happen quickly and easily.
- Your designer will have a strong understanding of your brand. Once your designer gets the swing of things, you’re in business! A qualified graphic designer will take the time to understand your brand guidelines, color usage, font usage, and more. In addition, he/she will understand how to showcase your brand the right way on both print and digital materials.
2. Print Expert
Bringing a print expert to your team can prove to be invaluable. Your printer will take tons of time off your hands by coordinating what needs to be printed, quantities, paper stock, colors, and more. Additionally, some benefits of working with a print expert include:
- You get hassle-free project management. Whether it’s lobby signage or presentation folders, a good printing expert can work with solid design to provide print to your specifications. They understand the ins and outs of what you are looking for in a final product and work to ensure you get the finished product you desire.
- An expert who understands size and scale. If you’re getting something printed that you are unfamiliar with, your print expert can help. For example, if you have a large sign placed outside of your building, your printer can help you understand the various steps involved, from the size of the sign to permitting and installation. This attention to detail is critical so the outcome is precisely what you expect.
- Providing recommendations you didn’t know you needed. Your print expert may have ideas on the best type of print options. For example, getting you samples of various signage materials, glossy or matte paper finishes, or select the best print options for you at the most reasonable price.
3. Marketing Expert
A marketing expert brings everything together. Once your graphic designer and print specialist are in place, a marketing expert can oversee projects to ensure everything runs as planned. Added benefits include:
- You get a brand new source of ideas. A marketing expert who understands your brand and vision becomes a unique part of your team. They will help you craft new ideas for your marketing campaign before launching and consult with you to build an action and execution plan.
- You work with a point person. If you do not prefer to manage a graphic designer or print expert directly, the marketing expert can serve as your single point of contact. This may help streamline the process of preparing and executing your entire campaign.
Hiring Expert Support From A Partner You Can Trust
Getting your branding and marketing right can seem overwhelming, but it’s likely the most crucial step you can take to grow your business. AlphaGraphics Marietta, can assist with any or all parts of your next campaign. Our team provides an all-in-one approach; graphic design, printing and marketing support all under one roof. In addition, we offer ongoing support to ensure that marketing for your company is consistent and stress-free. To learn more about what we do and how we can help, contact us. Our goal is to see you prosper!