This moment in the lifecycle of your business is unforgettable, exciting and intense!
It’s all about “who” you are and “what” you do.
A significant part of fueling your new business is marketing. Marketing is a vital cog that your new business requires to cement its position within a niche market and appeal to your target audience. Your new business requires marketing materials to stand out, establish its presence and give it a competitive edge. Let’s look at seven essential marketing materials that will help you make a difference and stand out amongst the crowd.
1. Your Logo
A business without a logo is a business without an identity. Before you begin sharing your new company or business venture with others, work with a graphic designer to get a professionally designed logo that articulates your message. Your logo should be the first thing that comes to your mind as you prepare to launch your products or services. Shape, color, layout are elements to consider as you build a logo. What do you want your customers to remember about you? A well-designed logo can be used for several years and serves as a staple of your brand identity.
2. Your Signage
Your signage is the first thing that guests will see when they enter your business, so make it count and generate a great first impression!
Whether your signage is placed in the interior or exterior of an office or a storefront, make sure it stands out! When selecting signage, opt for a creative, durable, and attractive sign to draw attention. Your sign can also include critical details such as your business website and hours of operation.
There are many materials and finishes to consider, and each sign is custom-made. Take your time with this step, ensure the sizing and fit works as these pieces can be expensive and long-lasting.
3. Business Cards
Business cards are still an essential staple in your marketing arsenal and an effective marketing tool as you make new connections. Since business cards are inexpensive and portable, you can hand them out easily at any event or show. In addition, you can find new ways to get creative with your business cards by including special offers, incentives, QR codes for more information or website links for your potential customers to get more information.
4. Brochures
A simple brochure is a great way to pass on information about your new business in a precise manner. Printing high-quality brochures with the assistance of a reliable printing company is a great way to make your business look put together and professional.
Brochures are ideal for use at live events and trade shows, networking events, promotional mailers and more. You might even consider keeping a digital version handy for virtual meetings and sales calls.
5. Website
No matter your industry, having a website is an absolute must! Not only does a website help to create a digital presence for your business, but it can also demonstrate your professionalism, creativity and credibility. Today, consumer habits show that individuals frequently perform online searches for products or services needed before physically visiting a business. Moreso, building an SEO-friendly website gives you the ability to dominate online searches in your specific niche or local area.
Like brochures, you will likely list additional details about your business and detailed descriptions of your products or services. With your website, you can also take advantage of apps and tools that allow you to sync appointment booking, embed videos, or share your social media links.
6. Letterhead
Your business letterhead is the rubber stamp of your business. Everything professional, from documents to personalized business communication, requires your business letterhead. Your new business needs to have a unique, well-designed letterhead because it forms part of your long-term business identity. Custom letterhead can truly give your new business the personal touch it needs.
7. Tradeshows & Banners
What better way to showcase your message to the community than the use of tradeshow materials such as banners? Banners can vary in size and function. For example, if your business participates in live events, recruiting events, or trade shows, retractable banners may be an ideal fit. If you need a smaller banner to display promotions that change frequently, consider an adhesive banner or poster for interior use. We suggest designing the banners with attention-grabbing, large, and easily readable text.
The use of custom-made marketing materials can go a long way in cementing your presence in the fast-paced world of business. AlphaGraphics Marietta can help you gain ground with high-quality branding, design, and signage. Contact us today to receive a free quote and a jump-start on your new venture!