Businesses spend 2 to 5 percent of their yearly revenue on marketing!
Growing your business is always a priority. However, with so many different marketing strategies out there, you may be confused about which ones are right for you.
While digital marketing has taken the world by storm, and you should be a part of that revolution, some traditional marketing methods still work.
One traditional method you should be taking advantage of is custom-printed envelopes. If you've not been using this form of custom printing to help promote your business, here is a look at the benefits.
Brand Your Business
Perhaps the biggest benefit of using custom-printed envelopes is that you place your company's logo and your business name on every piece of correspondence you send out.
In addition to putting that on your envelope, you can also have a tagline for your business, address, and contact details. This is a great opportunity for you to keep your business at the forefront of people's minds.
It also gives them an easy way to contact you whenever they need to. Business cards are not the only thing that people save; they also save envelopes with information as well.
Professionalism
Envelopes that have been branded with your business logo and contact information tend to look more professional. This sends a message even before the recipient opens the envelope.
With the proper utilization of design, you will show your recipients that you are a serious business, and this helps to build trust, credibility, and brand loyalty.
Custom envelopes for business can show off your business's style and personality. Since envelopes have this power, they will reflect the standards you have for your business.
The bottom line is that the first impressions last, and custom-printed envelopes can help to make a good first impression. This can only help to grow your business by increasing your conversion rates.
A Wide Variety of Choices
With so many different styles of envelopes to use, it is easy to select one that matches your business's promotional needs.
There are multiple design options available that you can put to use. You can get different sizes, paper, and even flap styles based on the look you want for your business.
You can even use online design software to help you create your envelope. If you are concerned about whether or not the paper you use for your envelope is recyclable, there are biodegradable, recyclable options available for your business.
Using these types of envelopes for your business can also help to attract customers who want to do business with companies that try to protect the environment.
Reach Offline Customers
It's no secret that digital marketing has exploded. More than ever, people are online and on social media.
While this kind of online media saturation is good for your business, it has created a deficit in the offline world. This means that fewer businesses are now promoting offline. You can use it to your advantage for your business.
When you send correspondence to our customers via mail, you are more likely to get attention because they are not overwhelmed by a lot of physical mail. Correctly customizing your envelope to grab their attention will put you in front of your target audience a lot easier.
If there is something unique about your envelope, people will open it, so spend a lot of attention on the design of your envelope.
Personalize Your Marketing
You may need to reach out to different groups of people at any given moment when you are running a business.
You will have potential customers, existing customers, and businesses that you are working with. You can tailor your envelopes for each of these audiences.
Using envelope printing to target in this way can help you to stand out from your competition. Many companies send out several correspondences every day, and they do not take the time to customize their envelopes to reach each target audience.
By taking this extra step, you put yourself ahead of the competition so that you grab the attention of existing customers and businesses that you work with. However, more essentially, you will grab the attention of potential customers, and they may share what they learned about your business with others, bringing even more new customers.
Affordability
Marketing your business can be very costly. One of the benefits of using custom-printed envelopes as part of your marketing plan is that it is very affordable. This is especially true if you do your orders in bulk.
Bulk ordering of custom envelopes will not break the bank, especially if you are a startup company or a business that is going through a tough financial time.
You will find this form of marketing very easy to access and afford; this is a bonus when you are trying to keep a tight budget.
Custom Printing Envelopes
Custom printing envelopes for your business can see you reaping several rewards. In an age where digital marketing has taken over, many businesses have fallen behind in using traditional methods of advertising their business.
This creates a huge gap, and it's something that you can use to your advantage. When you use custom envelopes, you have the chance to make a good first impression on potential customers and existing ones as well. This is why this traditional marketing method will never go out of style.
If you would like help with custom-printed envelopes, do not hesitate to contact us.