AlphaGraphics Stamford Lends Expertise to Help Local Nonprofits Drive Growth
Giving Day,
powered by Fairfield County's Community Foundation and our region's biggest philanthropic events, is coming up on February 25 and
AlphaGraphics Stamford is excited to continue our eight-year-long tradition of being a part of this event.
Giving back to area nonprofits is something that we are committed to doing not just once a year - but every day. We have extensive experience working with nonprofits, helping them further their mission by applying our marketing expertise and deep understanding of the unique challenges they face. In fact, our commitment to nonprofits is central to the way we do business. We believe in supporting the communities we do work in by harnessing our experience and insight to help organizations committed to making Fairfield County and beyond a better place.
Want to understand better how we lend expertise to help local nonprofits drive growth? Read on for examples, our unique connections, walking the talk, and more.
A Case Study: Marketing Expertise Saves Nonprofit $400,000
Here at our Stamford print and marketing center, we understand that every dollar counts, and marketing budgets have to be spent wisely and strategically in the nonprofit world. Here's a case in point. We recently put together a direct mail campaign for a national nonprofit organizing a non-partisan "get the vote out" campaign. They sought our expertise in managing a direct mail campaign, which involved more than 5 million postcards, many of them hand-written by nearly 40,000 volunteers over four phases.
Of course, we've done hundreds of direct mail campaigns for nonprofits. But we approach each one strategically, taking the time up front to truly understand their goals, challenges, timeline, and lessons learned from previous campaigns. And this time was no exception.
We applied our extensive knowledge to create a campaign that achieved all of their goals, offered more tracking and metrics than they had before, and resulted in a 20% uptick in volunteer participation and disbursement of finished postcards. Our strategy also yielded about a $400,000 savings in postage! The nonprofit reported that it was the most successful GOTV campaign they have ever run AND it came in under their initial budget.
Thinking Outside the Box with Nonprofit Partners
We recognize that nonprofits depend on finding ongoing streams of revenue from new sources, and as their partners, we are committed to helping meet this need. That's why we created a Charity Partnership program to help nonprofits leverage support from corporate sponsors and contacts. Here is how it works.
If we start working with a new client as a result of an introduction from a nonprofit, we will donate a portion of those sales on an ongoing basis to the nonprofit that facilitated the referral. The program also works in reverse. If a new client comes to us as the result of wanting to participate in this program and wanting to support a nonprofit through their graphics/communications budget, we will donate a portion of our sales to the nonprofit of their choice.
This program is a truly innovative way for companies to support nonprofits without any additional expenditures. It also allows like-minded companies who believe strongly in corporate and social responsibility to connect and help create new revenue streams for nonprofits.
Interested in this program? Reach out to us! We'd be happy to share examples of how previous nonprofits have successfully implemented this program quickly and efficiently using an informational direct mail campaign to their supporters.
Walking Our Talk
Part of our Stamford print center's extensive experience with nonprofits comes from our team's own involvement in the local community and national organizations. As a Newtown resident and father of two, AlphaGraphics Vice President David Stowe was deeply saddened by the Sandy Hook School tragedy. Dave channeled this commitment to making the world a better and safer place for his girls by co-founding a nonprofit organization and annual event for victims and survivors of gun violence. This experience has meant so much to Dave both personally and professionally and our nonprofit partners benefit from his hands-on understanding and behind-the-scenes knowledge of how the nonprofit world works.
A Community Partner
Living and working in Fairfield County, we have found a wonderful and fulfilling partnership with the Fairfield County Community Foundation (FCCF) that spans more 
than a decade. We're proud to be their go-to resource for printing, direct mail, signs, and graphics. We've collaborated and consulted with them on many projects over the years, often donating our time and some services where possible.
We've supported FCCF and many of the other nonprofit participants on Giving Day since its inception eight years ago. We've conducted free educational workshops on marketing and branding and hosted numerous nonprofit events. This year, with the event to be held virtually, we saw a need to create additional, affordable ways for companies and nonprofits participating in the event to get the word out. In response, we created a convenient online platform for Giving Day participants to order pre-designed, easily customized Giving Day communications materials at discounted rates.
Your Resource for Nonprofit Marketing Solutions, Design, Packaging, and Printing in Stamford and Fairfield County
We're looking forward to this year's Giving Day as another opportunity to partner with and lift up local nonprofits that play a vital part in our community. We also stand firm in our belief that change must be committed to not just one day, but every day of the year. Dedicated to bringing our knowledge, expertise, and experience to helping organizations across Fairfield County and Connecticut, we invite you to contact us today to learn more about how we can help your organization.
About AlphaGraphics Stamford
Locally owned and operated, our full-service Stamford, CT marketing communications company has been serving the communities of Stamford, Greater Fairfield County, and beyond for over 30 years. We're experts in design, print, marketing, and signage, including direct marketing solutions that include the latest technologies in variable data printing, 1:1 marketing, and cross-media campaigns.