See more great examples of effective signage further down in the post!
I'm going to make a bold statement....if you aren't utilizing signage for your business, you are missing BIG opportunities to increase your market presence.
As printers, we like to remind people that the invention of the printing press revolutionized society and ushered in the modern age by making information widely accessible. Older than the printing press is the use of signage to communicate with consumers.
High-quality signage is an INDICATOR of authority, professionalism, and it influences consumer behavior both positively and negatively.
Well designed, well printed signage can have a positive impact on your business because clients respond positively to clear, professional visual communication.
Better yet, well-crafted signage leads to more sales. No signage or poor signage also impacts behavior because it will lead some people to not give your business a chance and it reflects poorly on your brand.
You can use almost any space to create an impact with signage! When you can create an impact and really stand out, you've already made a major first step towards converted interested parties into customers.
Great signage can elegantly transform your public space into a billboard for what you do. Humans are curious beings, and we want to be informed on who you are, what you do, and what you can do for "me" as clearly, quickly, and easily as possible. If you can make it entertaining and beautiful, we love it even more. If you can't do that, if you can't impress upon consumers what we need to know, we will move on or have a less pleasing experience of your business or brand.
Signage Options for Every Business Goal
You can use signage to enhance branding, special projects, promotions, campaigns and events:
AlphaGraphics San Francisco can help you create signage for any event or occasion. We have more than 20 years of experience help San Francisco businesses promote their businesses with style and results.
Schedule an appointment with one of our professional print and marketing specialists today to get started planning your personalized formula for success. Using our request a quote form, fill in your name, email, and phone number, and in the project notes, let us know you’d like to speak with an expert to discuss your print project.
