Running and managing your professional association is challenging enough, without having the additional burden of being responsible for your marketing efforts.
At AlphaGraphics, we’re much more than a local print shop. We’re also marketing experts. We’ve helped countless associations and local businesses over the years with various aspects of their marketing, including creating tailored marketing plans to help drive new membership, business, sales and even leads.
Depending on the immediate and long-term needs of your organization, we’ll recommend one of many online or offline marketing channels that will fit your budget.
If you’re looking to increase membership, have you tried cross-media marketing?
Do you have a list of potential prospects to market to? If not, we can help you not only start the creation of that list, but grow it, as well as marketing to it.
If you’re hosting a conference or charitable event, we can handle the marketing for that event, as well as the banner/etc printing that will enable everything to come together cohesively as a unit.
If you find yourself ordering the same materials over and over again, take advantage of our agOnline service. With a few clicks of the mouse button, you can easily place your print order over the internet and even have us ship it to you once we’re done printing it! No need to get in your car and make an extra trip to our offices.
It’s often been said that the cost of marketing to a current member is a fraction of the cost of obtaining a brand new one. If you’re not engaging your current member list, you could be missing out.
It’s often been said that the best marketing campaign is one that hits your metrics. If you aren’t sure what “success” looks like, then the first thing you should do is sit down and define what you would consider “success” as far as a marketing campaign is concerned. Do you care more about how many new people hear your message? Or are you only concerned with obtaining actual dues-paying members?
One you have your key performance metrics established, then it’s onto the type of marketing campaign that would best suit what you consider to be “success”. This is highly contingent upon what you’re looking to do, and the best way to figure this out is to sit down with one of our marketing experts at AlphaGraphics so they can hear your story and offer advice on which marketing channel would work best for your organization.
Custom printed postcards work great with a direct mail campaign. The U.S. Post office has a program that offers discounted postage and does not require a list. You can mail out your postcard to any given number of residences of businesses in a defined geographical area.
This helps you not only save money, but reach a wider audience as well!
If you’re a professional organization or association and you’re looking for marketing help, turn to AlphaGraphics and we’ll help show you why countless local businesses keep coming back to us for their marketing needs. Give us a call at (760) 722-1485 or send us an email and we’ll help answer any questions you might have!