Exhibits And Displays In Oceanside, NC
Put yourself in the shoes of the average trade show visitor. You’ve committed an entire day (or more) to walking the halls, checking out the booths and looking for the right company to buy from or work with.
You come across a booth that only has a cheap looking table cloth strewn across a folding metal table. A couple of rusting, folding metal chairs that look like they just crawled out of a Soviet-era horror film sit at either end of the table.
You think to yourself: “If this is the best this company can do as far as making a first impression….I wonder if their company values/products reflect the sorry state of their trade show display?”
As mean-spirited as it sounds, people are judging your company whenever you make a public appearance. Especially when you pay tens of thousands of dollars to attend a trade show, but make relatively little effort in making a good first impression.
The companies that are successful and pull a high ROI from appearing at trade shows are the ones who make an effort to ensure their trade show exhibits and displays are top-notch. It showcases their products in the best light possible, and leaves a lasting good first impression on all who visit.
It makes sense to invest as much money as your marketing budget can afford into your exhibits and displays. You can re-use them year after year and reap an even higher ROI as time goes by.
What exactly are “exhibit and displays”?
Pop-up booths are a general name given to a class of tradeshow materials that are easy to store, easy to set up and are relatively lightweight. Generally speaking, these booths are designed with portability in mind. There isn’t a need for a 10 man team (and a couple of circus elephants holding the ropes down) to set up these displays. Just yank it out of your storage closet, throw it in the backseat of your car, truck or van and set it up in no time on the convention or trade show floor.
Sleek exhibition flooring is another great way to set your booth apart from the garden variety booths your neighbors or competitors have. The flooring can be relatively plain, or it can contain marketing info or your company logo. Best of all, it’s reusable year after year so you can maximize your ROI.
Banner stands/Literature racks are great for the weary trade show attendee who doesn’t have the time to engage you or one of your sales reps in conversation. Put the free standing multi-document holder or rack stand out front and let people grab them as they need. AlphaGraphics can also help you design and print the perfect literature and marketing collateral that will help promote your products and services.
When you need top notch exhibits and displays for your next trade show or convention, give us a call at 760-722-1485 or send us an email and one of our friendly experts will help answer any questions you might have!