Direct Marketing & Mail Services

AlphaGraphics can employ a custom mix of marketing tools to reach your audiences in multiple ways and drive action.

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Direct mail in a digital world

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world, is a multi-channel approach - so you can make the most of your marketing dollars.

Customer Retention & Reactivation

AlphaGraphics can help you maintain and renew business relationships through loyalty programs, incentive programs, promotional products, direct mail marketing, newsletters, and email marketing.

Direct Mail

The AlphaGraphics marketing team can employ an arsenal of direct mail tools to help you showcase all the best that your company has to offer.

Every-Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM®) is an easy and exciting program from the U.S. Postal Service that makes direct mail affordable for small businesses.

Mailing & Fulfillment Services

Beat those deadlines and simplify your stock management and mailing services with AlphaGraphics.

Variable data printing from AlphaGraphics helps you reach your customers with messaging that tells them you know what they need. Also known as one-to-one marketing, targeted printing, and personalized printing.

Integrated marketing strategy

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

How to make direct mail marketing work for you:

Use the persuasive power of print with personalized mailers
Engage customers across multiple channels
Make your direct mail campaign trackable
Provide measurable results
Dramatically improves response rates

What is direct mail?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

Direct mail marketing materials include:

Brochures
Catalogs
Postcards
Newsletters
Dimensional mailers
Flyers

Direct Marketing In Oceanside, NC

Are you ready to turbocharge your sales and customer/client acquisition numbers? If so, then inquire about the direct marketing services that AlphaGraphics offers. We’re more than just a print shop, we have a strong pedigree in direct mail and direct marketing. We’ve helped countless local businesses over the years get more sales as well as land more clients and customers.

If you’ve never done direct marketing before, you’re going to want to sit down and have a strategic consultation with one of our marketing experts. You can’t just jump into direct marketing without first identifying who your target audience is, then having a viable game plan.

Once you have your marketing plan in hand, then it’s time to figure out where you’re going to get your list from. Will you use the U.S. Post Offices Every Door Direct Mail (EDDM) service wherein every single residence or business in a pre-defined geographical area will get your mailer? Or will you use a list that you’ve been culminating and cultivating over the past few years? Or will you purchase a list from a vendor?

Now you need to determine what you’re going to send. Sometimes it comes down to trial and error. For some industries, a simple postcard performs very well. In other industries, a 2-page sales letter is required for best chances of success.

Sometimes dimensional mail works best as it’s very bulky (but not heavy) and generally has a very high open rate.

After you’ve figured out your list and what you’re going to mail, now you need to determine your Key Performance Indicators (aka KPI’s). These KPI’s could be the person who receives the mailer picks up the phone and places an order, or it could be the first step in getting them into a funnel. Once you’ve determined your metrics for success, you can then start tracking performance and progress. This is where you’ll figure out your ROI and how we’ll it’s doing. Don’t forget, when it comes to direct marketing, you should always A/B test. This way you can be sure that the method you’re using will give you the very best ROI.

Direct mail isn’t the only thing we can help you out with. We can do order fulfillment, graphic design and copywriting as well as email marketing.

Postcards, ePublications and mobile marketing are all great ways to advertise your business or services. You can combine online and offline marketing channels to create a cohesive funnel in which you can constantly optimize and tweak so that it will eventually be a massive source of leads and sales for your business.

No matter which direct marketing channel you opt for, AlphaGraphics can help you every step of the way. Give us a call at (760) 722-1485 or send us an email and we’ll help answer any questions you may have or set a time to discuss how we can help you grow your business with our direct marketing services!