At last year's AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of "The Mirror Test" and the recent Chief Marketing Officer at Kodak. The context of the title is ...
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. In that post I cited the bo...
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing this since I ...
Cary Sherburne, a writer for "What They Think" is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publis...