At last year's AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of "The Mirror Test" and the recent Chief Marketing Officer at Kodak. The context of the title is ...
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. In that post I cited the bo...
Cary Sherburne, a writer for "What They Think" is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publis...