When it comes to getting your business out there, there are lots of ways to do it. Social media, radio, TV, and even buying space on a digital billboard are all great options. In fact, 84% of people have come to expect marketing content from brands.
Vehicle wrapping is one of the most affordable and effective ways to get your business noticed. But convincing a business owner to invest in fleet branding may take some marketing numbers to sell the idea. When done right, and with a good vehicle wrap design, vehicle advertising can boost your brand's credibility with current and potential customers.
The impact of vehicle graphics on marketing is undeniable, and it doesn't have to break your budget. Keep reading to learn more about custom vehicle wraps on a budget.
Vehicle Wrap Design: Branding on Wheels
Vehicle wraps are digital billboards printed on vinyl. At AlphaGraphics, we work with our clients to create your ideal graphic design for vehicles. We will then print it on the vehicle wrap materials.
If you decide on vehicle signage, as opposed to full custom vehicle wraps, we can also help you design advertising door magnets and car decals as part of our vehicle wrap materials. We also offer window graphics.
Our professionals print your vehicle graphics in full color with amazing vibrant graphics. The next step is to have your design installed on the vehicle.
Check Your ROI
High-quality vinyl wraps typically last 3-5 years. However, you can switch your design anytime if you change your logo or slogan or receive consumer feedback.
When it comes to marketing techniques, mobile advertising is more effective and efficient than other forms of outdoor advertising. A single vehicle wrap can generate from 30,000 to 80,000 daily impressions daily. Plus, most people notice vehicle advertising while out on the road.
Fleet vehicle advertising can go a long way to boosting your business's name recognition. Add a QR code -- another vehicle graphics trend -- and people can quickly upload your marketing content to their mobile devices.
Types of Vehicle Signage
As mentioned above, there are ways to utilize graphic design for vehicles. Before speaking with a graphics designer, decide what vehicle signage you want to use.
As technology grows, so do vehicle graphics trends. Let's look at a few options.
Vinyl Car Decals
Vinyl decals come in various colors and finishes, and they're cut from vinyl rolls to be transferred or applied to other surfaces. You can use vinyl car decals on your windows and the body of your car. They can also affix to plastic, metals, and plastic.
Check with your designer to see if they offer a range of colors. Decals are usually monochromatic. You can make them multicolored, but it's more complicated because you have to connect different vinyl rolls to make one image.
A better option is screen printing, which will also give the car decal a more 3D vibrant appeal.
Full-body Car Wrap
A full-body car wrap is a vinyl film applied to your vehicle's exterior to give it a new look without disrupting the painted surface by airbrushing your message.
When it's time to upgrade your vehicles, they are easy to remove. Unfortunately, they are not reusable.
Window Vinyl
Sometimes a business only needs its website and logo visibly displayed on a back window. You can go this route using any color or font you choose.
You can also cover entire windows with a vehicle wrap design for more extensive window advertising. It's crucial to note that vehicle wrap materials for windows do not obstruct the driver's view.
However, motorists only see your graphic, which is beneficial if your drivers transport valuable inventory. And like a full-body wrap, the design is removable.
Vehicle Wrap Cost and Pricing
When it comes to marketing, return on investment (ROI) is what measures the overall cost of fleet branding. For example, you might pay up to $5,000 for a vehicle wrap design plus graphics installation. However, your pool business earned 15 new customers in the first year due to your mobile advertising.
Suppose five customers paid an average of $50K for a new pool installation, and ten paid an average of $10K for repairs. In that case, that's $350K in revenue from the investment. Realistically, you would have recouped the money for a fleet of five to ten vehicles in the first year.
These numbers are hypothetical but realistic, depending on your market. Here are a few things to consider when determining cost.
- Graphic design for vehicles
- Car
- SUV or Van
- Truck size
- Trailers
- Vehicle wraps printing
- Design size
- Full-body
- Car decal
- Windows only
- Cut-out intricacy
- Installation Fees
When investing in commercial vehicle wraps, choosing a vehicle wrap design company that will measure the vehicle is vital. Measurements must be precise; otherwise, the vehicle wrap won't be installed correctly.
Even with car decals and window lettering, if the vinyl decals are not the correct size, it can significantly reduce the impact of your marketing results.
Rebranding Made Easy
Wrap removal and maintenance are simple when you choose the right designers and installers. Maintenance is all about how you care for your vehicles. Get them detailed regularly and remove bugs or stains as they occur.
The impact of vehicle graphics on marketing is the same as other techniques. Sometimes a company goes through rebranding to attract a new audience or to update its brand identity.
Commercial vehicle wraps are preferred because they don't damage the paint. When it's time to upgrade your brand, the vinyl wrap is easy to change.
Are You Exploring Custom Vehicle Graphics?
Your fleet may be the first time someone has learned about your business. You want a great first impression with a fantastic vehicle wrap design.
You want to entrust your design and printing to a company with an industry reputation for high quality and consistency.
We understand marketing and want you to reach your goals. Contact us today to discuss your ideas for a fleet that stands out among the competition.