We've seen a major shift to e-commerce in the past few years, but those numbers are starting to reverse. Last year, we saw the return of the in-person shopper, but about 40% said they were less than thrilled with their shopping experience.
How can you attract customers to your brick-and-mortar location and give them the experience they're seeking? The first step is to stop neglecting your aesthetics and branding.
Window graphics are a tasteful, space-saving, and cost-effective way to showcase your brand and your professionalism. Read on to learn more about elevating your brand with window graphic design.
Improving Business Branding
Creating a brand from scratch can be hard work. Business branding includes tangible things like logos and color schemes. It also includes intangible things like your brand persona and values.
Once you've come up with your brand, it's time to find creative ways to implement it both online and in person. No matter where your branding shows up, it needs to be consistent and recognizable. This will help you build brand recognition and set desired expectations for your customers.
Window graphic design lets you bring your branding to life. Showcase everything from your slogans to your latest deals. Window graphics can help customers bridge the gap between your online persona and the ways you show up to improve their lives with great products and services.
Prioritizing Product Promotion
Few things tug on a consumer's interest like a promotion, sale, or new product drop. When shoppers are aware of a limited-time offer, they're more likely to take the plunge and make the purchase, rather than putting it on the back burner for another day.
Window graphics make great promotional materials because they're easy to order, easy to install, and affordable. They're durable enough to go up more than once, allowing shop owners to reuse seasonal promotional materials. Having rotating or changing displays is a great way to attract new customers and excite existing customers.
Personalizing Your Shop
In the age of big box stores and impersonal online shopping, many consumers are yearning for the return of mom-and-pop shops. Independent stores allow shoppers to give back to their communities and have a unique shopping experience that major retailers can't recreate.
What if you own a branch of a franchise or chain? You can still give your location a personal and independent touch with the right branding efforts. Whether you run a fast-food restaurant or a clothing shop, customized window graphics can make you a unique neighborhood staple.
To get personal, use window graphics to highlight your values and brand persona. Use text to share messages like, "Brightened days this way," or, "Head inside for a taste of home." Use imagery to create the right mood, like forest scenes for outdoor apparel stores or oven mitts and aprons for bakeries.
Saving on Advertising
With the shift to digital media, businesses spend more than ever on digital advertising. Many business owners feel compelled to use paid online advertising on social media websites and search engines.
While digital advertising is an invaluable tool, it doesn't always produce the expected results. One study found that 70-80% of internet users ignore sponsored ads online.
If paid online advertising is taking up most of your marketing budget, consider changing. Window graphics always reach your potential customer base and last longer than paid online campaigns.
Maximizing Foot Traffic
Whether your shop is located in a shopping center or a walkable neighborhood, foot traffic is an asset. To maximize foot traffic, you need to catch the eye of passersby. Large format banners are a great way to grab attention from afar and display things like your shop name.
Window graphics make great companion signs because they allow you to:
- Add more details without cluttering your large signs
- Create nuance about what you offer
- Advertise sales and specific products
- Appeal to cultural or seasonal events
- Showcase your brand personality
- Use window graphics to create expectations and pique interest so potential consumers stop in and become long-term customers.
Enhancing Intimacy and Space
So far, we've talked about how window graphics can impact your shop's exterior. However, they can also create workplace ambiance and improve privacy within your shop.
When a customer is browsing your shelves, they don't want to feel like they're being watched by the people looking at your window displays. With thoughtful placement, window graphics can help you create a cozy, intimate shopping experience without blocking all your natural light. When a customer feels comfortable and secure shopping in your store, they start to build intrinsic trust for your brand.
Window graphics also make it easy to create a clutter-free interior, which also lends to a more comfortable shopping experience. You won't need as many interior signs or display stands to advertise products. This will allow you to free up floor and wall space to focus on the products themselves.
Choosing Quality and Customization
When you partner with a company like AlphaGraphics, you access quality and customization. From our window clings to our frosted window graphics, we create signage that can withstand the test of time, heat, and sun exposure.
All of our orders are designed to our client's exact measurements. Customization ensures a professional finish that will attract customers and enhance your building's appearance. No matter how big or small your windows are, no matter their shape or design, we can help.
Create Window Graphics With AlphaGraphics
These days, consumers are looking for unique, authentic in-person shopping experiences. If you own a brick-and-mortar shop or restaurant in Mesa, AZ, we've got the marketing materials you need to stand out. Our window graphics are some of the best on the market in terms of quality, price, and design.
We opened our doors in 1970, making us one of the most experienced print designers in the city. Our customers rave about our collaborative skills, customer service, and ability to meet impossible deadlines. Learn more about our window graphic options and start your order today.