SMS/MMS Campaigns

Short messaging service (SMS) and multimedia messaging service (MMS) campaigns are a great way to foster meaningful interactions that create return business.

Use SMS and MMS marketing to connect directly to your audience

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

Wondering if SMS/MMS marketing is right for your business?

Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

These might include:

Printed postcards, brochures, and signage
Email marketing
PURLs
Social media marketing
Variable maps

This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers.

5 SMS/MMS best practices

Create a call-to-action. Recipients should know within seconds what the offer is, and how to claim it.
Get to the point. Lead with your value proposition - SMS only gives you 160 characters. Use them wisely.
VIP content only. Text subscribers should only get the best deals and discounts available.
Timing is everything. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.
Spread it around. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign-ups.