At last year's AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of "The Mirror Test" and the recent Chief Marketing Officer at Kodak. The context of the title is ...
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk about. At my Mesa Alphagraphics ce...