Branding & Identity

Establish a look and feel for your brand that represents your values, your business, and what you have to offer.

A consistent brand message is key to your business

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

Our branding and identity services include:

Logo consultation and design
Website design and development
Email marketing
Sales and marketing collateral
Brochures, posters, and banners
Promotional products
Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

Five elements of your brand identity

Brand promise. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
Brand position. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
Brand personality. Like a person, consumers judge your brand by its unique characteristics and traits.
Brand story. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
Brand associations. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding for Startups: Strategies for Success

Your brand messaging is a vital part of your startup's success. Read here for a guide to strategies for success when it comes to branding for startups.

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The Benefits of High-Quality Printing

Explore the power of professional printing for branding, with a focus on eco-friendly solutions and custom corporate print options. Discover streamlined enterprise print workflows and cost-effective strategies tailored for businesses. Learn More

FAQs

Can your team of marketing professionals help me develop a cohesive message across all my marketing materials?
Yes, our team of marketing professionals can work with you to develop a strategy that ensures all your marketing materials, including banners and posters, present one effective, cohesive message, maximizing your brand's impact.
How can banners help promote my business and build brand awareness?
Banners are perfect for special events, street-level advertising, and more. With a customized design and message created by AlphaGraphics, your banners will grab attention, build brand awareness, incite action, and get people talking about your business.
What are some design tips to make my banner visually striking and easy to read?
To maximize the impact of your signage, consider adding 1" of text height for every 10' of viewable distance to ensure legibility. Shorten your message and increase text size for high-speed traffic. Choose high-contrast color combinations for text and background to enhance readability.
What types of banners do you offer?
We offer a wide range of banner options, including mesh banners, vinyl banners, indoor banners, outdoor banners, standup banners, cable display systems, and more. You have virtually unlimited choices in terms of sizes and designs.
What display options are available for my banners?
We provide various display options for banners, such as adhesive hangers, metal grommets, Velcro, and popup/retractable vertical stands. These options allow you to choose the best method for displaying your banners based on your specific needs.
What are the production and finishing options for my banners?
Our professional production and finishing options include black and white or full-color printing on advanced digital equipment, assorted printing sizes, a choice between waterproof/fade-resistant vinyl or durable cloth materials, and customization for indoor or outdoor use.
Can you provide cross-media strategies for my banners and printed materials?
Absolutely! We can incorporate cross-media strategies into your banners and other printed materials, leveraging techniques like QR codes, personalized URLs, or augmented reality, to extend the reach and effectiveness of your marketing efforts.
What is the process from concept to completion for banner design and printing?
Our process includes concept development, where we collaborate with you to bring your vision to life, followed by professional design services and printing using state-of-the-art digital equipment. We ensure a seamless experience from start to finish.
Do you offer full-color printing for banners?
Yes, we offer both black and white and full-color printing options for banners, allowing you to choose the option that best suits your design and branding requirements.
Can you provide assistance with selecting the right materials for my banners?
Certainly! Our knowledgeable team can guide you in selecting the right materials for your banners, whether it's waterproof and fade-resistant vinyl or durable and heavy-duty cloth, based on your intended use and durability needs.
Can I see a proof of my banner design before it goes into production?
Yes, we provide proofs for your approval before moving forward with production. This ensures that you are satisfied with the design and allows for any necessary revisions.
How long does it typically take to produce banners from concept to completion?
The production timeline depends on various factors such as the complexity of the design, the quantity of banners, and any additional finishing options. Our team will provide you with a timeframe based on your specific project requirements.