As a local business, the community helps you thrive and word of mouth can make you more successful. So why wouldn't you turn towards the community to help you market your business and stand out from the competition?

Yard signs and outdoor advertising can be a fantastic way of giving your business more name recognition. These can be spread across the community or the city and help expand your reach, finding you new potential customers.

With the right local business marketing print materials, your business can have much more effective visual communication, which can lead to more sales and clients while also saving you money.

Target the Right Audience

Proper advertising and marketing is all about targeting the right audience. You want to invest your money into finding people who will be potential clients or sales to your small business.

Yard signs can help bring in people who are looking for the exact service that your business offers. For example, placing a yard sign in a residential neighborhood while a house is being worked on.

In this case, other residents may be more inclined to get work done on their home. Since your yard sign is located in their neighborhood, it's your business that will be top of mind as they consider hiring a contractor, roofer, or plumber.

Using yard signage like this is often more targeted than internet ads and social media campaigns. This strategy also helps you find potential customers in your town, which is essential for local businesses.

Low-Cost Advertising

As a local business, you have to use your funds strategically. While larger companies have big budgets to spend on advertising and marketing, local businesses have to be more careful with their money.

Luckily, yard signs and outdoor advertising have a very low cost associated with them. Many media advertisements have daily, weekly, or monthly costs. These also need to be renewed to continue being effective.

However, signage may have an upfront cost, but it continues to remain effective and send the same message for long periods of time. You spend the money on graphic design for signs and the printing, but not much after it.

Though it may seem like a higher cost upfront, yard signage will often pay off in the long run.

Increase Brand Awareness

You need people to be aware of your brand to be successful as a local business. If no one knows you exist, they can't use your services or purchase your products.

Increasing brand awareness is a major part of most companies' marketing strategies, and they do this through marketing campaigns.

Brand awareness is making your business associated with whatever product or service you offer. You want people to think of your business first when they think of a certain product or service.

Brand awareness is also about setting yourself apart from the competitors. Of course, you want the associations to be positive and a reason to choose you instead of another company.

Yard signage can help potential customers become more aware of your business by simply knowing you exist and reading the brand name.

Easy Installation

Yard signs are notoriously easy to install compared to other forms of advertising. Billboards require specialists to hang, and even other kinds of printed signage can take some time to install.

With yard signage installation, all you have to do is stick a pole into the ground. This relatively easy installation method means that you don't need specialists; anyone can install this advertising.

You can have employees stick the signs in the yards of homes your business is working on before work starts. Or you can go around placing signs on public property.

The ease of installation also means you have more options for where to place your signage, allowing you to target specific areas or focus on your town.

Create Effective Marketing

Yard signs are a very effective way of marketing your business. Not only do they show your potential customers the work you're able to produce and increase brand awareness, but they're also great for exposure.

Many in advertising believe in the rule of seven, which means consumers need to see or be exposed to a product at least seven times before purchasing. Exposure helps cement your brand in their mind, increasing brand awareness.

Because you get to customize yard signage, you're in control of how effective the design is, or try more creative signage ideas. Follow standard signage design principles during the creation process.

For example, you want an uncluttered design and high-contrast colors for text. Have a call to action that will prompt people to call or book a service. Larger signs are also easier for people to see and often have a better response rate.

Promotes Word of Mouth Advertising

For small businesses, word of mouth is one of the best ways to thrive. People trust the opinions of their friends, neighbors, and coworkers. The personal interaction and suggestion makes the recommendation seem more trustworthy.

Yard signage helps to promote word-of-mouth advertising. Someone may see that a neighbor is getting work done and wants to know how the company they hired is working out.

That's an opportunity for the client to speak highly of you and potentially bring you a new client. Yard signage can get people talking, which is another great way to promote brand awareness.

Word-of-mouth advertising feels more organic and less sales-like, which can push people into choosing your company.

Yard Signs and Outdoor Advertising

Small businesses often have to be more creative when it comes to advertising and marketing. You need effective strategies on a much smaller budget. Yard signs and outdoor advertising can be exactly what a local business needs.

This advertising strategy works because it helps target your audience and increase brand awareness while providing easy installation and effective marketing.

You can elevate your business with custom signage solutions. Alpha Graphics will create the eye-catching signage your business needs to thrive. Request a free quote to get started on your project today!