Trade shows are a great way to get your brand into the public eye. Research shows that 72% of businesses attend trade shows to help generate new leads. Your trade show booth design goes a long way toward helping you achieve this goal and attract the right kind of attention.
But with so many other event and conference exhibits to compete with, how can you stand out? Your trade show signage plays a vital role in setting your trade show booth apart from the competition.
Boring, one-dimensional signage is a thing of the past. With modern advances like interactive and pop-up displays, there are more ways than ever to stand out from the crowd.
Interested in learning more about how you can optimize your exhibit graphics and signage for your trade show booth design? Keep reading below to discover tips and tricks for creating a trade show booth that wows!
Incorporate Different Signage Display Materials
Signage is an essential component of trade show planning and logistics. Your trade show booth design should incorporate a multi-faceted signage approach. This means using signage made from different types of display materials and substrates.
You can use materials like vinyl and fabric if you want a more flexible form of signage. If you prefer signage materials that are more rigid, you may want to opt for wood, aluminum, acrylic, or styrene. Using rigid material types may be better for outdoor displays and signage.
You can combine signage materials for a more artistic, textured feel. However, if you want to have a more uniform appeal, choose one signage material to use throughout.
The type of display materials and substrates you choose may also depend on the unique aesthetic you're going for in your trade show booth design.
Consider a Combo-Signage Approach
A combo-signage approach involves using different types of signage. You'll want to include exhibit graphics and signage elements such as banner stands and backdrops. This creates an inventive signage strategy at every level for an eye-catching display no matter where booth visitors look.
Banner stands are pop-up displays that are also used in retail displays and merchandising. They are ideal because they don't take up a lot of space and they are light and portable displays. Banner stands can be easily assembled for quick display setup and installation.
Wayfinding systems for events are also handy types of signage to use. These informational signs point guests in the right direction. They are helpful for events like tradeshows so attendees can find your booth faster and easier.
Infuse Dimensional Signage into Your Trade Show Booth Design
Flat signage has long been the standard of trade show booth design. But now many trade show booth exhibitors are finding ways to think outside of the traditional booth setup. Multi-dimensional signage elements are the way to go to make your booth more visually interesting.
For example, fabric light boxes add a new dimension to existing trade show booth setups. They allow businesses to print logos, messages, and images onto special fabrics. These fabrics are then placed into an aluminum frame and backlit to create a soft glowing image.
Using signs with 3-D elements for your trade show booth will help logos and other signage pop. This is especially important if you're looking to stand out on a crowded tradeshow floor. It can also make your logo and brand name more memorable in the minds of trade show attendees.
Include Interactive Displays and High-Tech Tools
More and more trade show booth setups are going high-tech. This means stepping up your game to maintain a competitive edge. In the past year, 71% of trade show exhibitors say they have considered using interactive technologies in their trade show booth design.
You only have a few precious seconds to catch the attention of trade show attendees. Interactive displays are especially appealing to passersby at event and conference exhibits.
This could include special audio and video that plays for booth visitors and lets them interact with your brand firsthand. You can do this through different mediums like touchscreen tutorials, kiosks, tablets, VR, and playable games.
Modernize With Digital Signage Solutions
Lighting also plays a crucial role in optimizing signage for trade show booth design. It can be used to set a mood or put focus on certain products or areas of your booth. You can also incorporate special lighting techniques for exhibits to help draw more attention to your booth.
These techniques include:
- Curved LED displays
- Translucent LED screens
- Light tunnels
- Lighted flooring
- Color-change lighting
Sync your lighting to change colors or dim at certain times such as when videos are playing onscreen. Have your digital signage welcome guests to your booth. It's all a part of creating a memorable experience for booth visitors.
Other types of digital signage solutions include:
- Backlit banners
- Scrolling LED message signs
- Video walls
Digital signage lets businesses create truly unique and custom exhibition stands. Whatever digital signage solutions you choose, you can be sure they will offer maximum impact to your guests and get your brand's booth noticed.
Use Colors and Logos
Color in your trade show booth design and signage can help draw attention to your booth. However, you need to be smart about it. Going overboard with too many colors or crazy patterns can detract from your booth's appeal and make signage harder to read.
It's best to use a few key colors that tie into your business' brand. This will make your booth instantly recognizable from a distance. Color recognition in branding helps increase brand awareness by as much as 80%.
Your logo, text, and fonts should be simple designs that are legible from a distance. Avoid using logos and fonts that are too small or too intricate or they could be difficult to read. You should also use no more than two different font types.
Ensure that they have the appropriate contrast with your color options for visibility. This means using a white logo and text on a dark-colored background or vice versa.
Make sure your signage colors and logos match your trade show promotional products as well. This will give your booth a better sense of cohesiveness and also increase brand awareness. Offering free promotional items will also help your booth get more attention.
Optimize Your Trade Show Signage with AlphaGraphics East Mesa Today
Having the right trade show booth design is so vitally important for businesses looking to grow their brand. You don't want to leave anything to chance. That's why you need AlphaGraphics East Mesa.
AlphaGraphics East Mesa is your source for full-service printing and marketing services in Mesa, AZ with over 50 years of industry experience. We offer everything from Marketing Strategy, Branding and Design, Signage and Displays, Custom Printing Services, and so much more. Come see what we can do to help you with your unique business solutions.
Contact us to get started on your trade show booth design needs today.