Online Marketing

Online and mobile marketing helps you reach your on-the-go customers

There’s no quicker way to reach the swipe-and-tap demographic than from the shiny screens of their mobile devices. Are you taking advantage of this powerful marketing platform for connecting with customers and prospects?

Online marketing has leapt to the forefront for companies looking to connect with their on-the-go customers. In order to launch an effective campaign (that doesn’t result in a wave of unsubscribes), you need to employ a range of interconnected tactics and your messages need to provide value to recipients.

Improve conversion rates

By implementing proven digital techniques into your business’s overall marketing strategy, you can drastically improve conversion rates. The unique nature of online marketing allows for immediate feedback from customers and allows you to gather valuable campaign metrics so you can custom-tailor your approach to meet your customers' needs.

Email Marketing

Sent via an email program, this type of marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.

Tips to increase click-through rates

Have a voice. Write in a conversational, respectful voice, like a friend
Personalize. Incorporate personalization via variable data
Add value. Promise something your subscribers want
Stay on topic. Keep your emails lean and to-the-point
Troubleshoot. Tell them how you’ll help them avoid or solve a problem
Reward. Reward recipients for reading—offer tips or incentives

Lead Generation & List Acquisition

A lead is a potential customer who has shown interest in your company's products or services. By finding and acting on your business' most relevant leads, your salespeople can focus on those individuals most likely to be interrested in your products and services. Generating qualified leads is a fundamental step in the sales process. If done correctly, it will reap enormous rewards once your marketing campaign is complete. The key is to collect the proper information from your prospects up front, so you can build a marketing strategy that addresses their unique requirements.

Our lead generation solutions include

Direct mail marketing with Personalized URLs or QR codes
Email marketing and social media campaigns
Tradeshow signage and marketing materials
Promotional products

Paid Search Marketing (SEM)

Paid search ads are different than other types of advertising. Your business will actually be competing with other companies for keyword exposure. This gives you the ability to have your ads appear alongside organic results for those particular searches.

Paid search is the process of using pay-per-click ads on search engines like Google, Yahoo! and Bing. The prices for these ads fluctuate considerably, as advertisers must compete with one another and bid on the keywords they want.

Personalized URLs (PURLs)

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns. Send direct mail piece or email containing a PURL and incentive to a targeted list. Each recipient visits their personal web page to get more information, fill out a survey, or register for an event. Data is collected for follow-up, lead generation, and prize delivery.

PURL marketing makes it possible to:

Improve response rates
Gather and update key consumer data
Track customer activity and preferences
Enhance marketing campaigns and messages
Measure campaign success
Connect with potential customers in a fun, interactive way.

QR Codes

QR Codes are dynamic, 2-dimensional barcodes that can be scanned with a mobile device camera. By placing a QR code on a print ad, website, business card, or employee apparel, you'll provide an opportunity for people to interact with you and your company in a whole new way. The data encoded in QR codes leads users to a very specific online location of your choosing. QR codes facilitate interaction with your other marketing efforts. They can drive traffic to your website, increase survey participation, get the word out for your latest product launch or Webinar, or provide tempting discounts to customers ready to make a purchase.

Search Engine Optimization (SEO)

Improving your search engine rankings through search engine optimization (SEO) helps potential customers find you when they search Google or other search engines for the products and services you offer.

SEO is both an art and a science. It requires careful research, planning, and implementation. When your business's website is optimized effectively, it can provide a strong foundation for its online presence.

Getting started with SEO

Keywords: We'll work with you to determine relevant keywords for your industry or service.
Content: We'll help you develop online content with those keywords
Ranking: Organic traffic is produced over time, boosting the search rankings of your website pages
Reporting: By evaluating the results, we can help you fine-tune your SEO strategy to improve ROI

Social Media Marketing

Social Media is marketing. With billions of active social media users worldwide, social networking is a key component of an effective marketing strategy. SMM is promoting your website and its products or services via the wide range of social networking sites online (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.) Social media isn't just for teenagers. Rather, it's a valuable and cost-effective opportunity for you to use the power of trusted online platforms to deliver your key messages to your target audience and then track and adapt to get the best ROI possible.