Direct Marketing & Mail Services

Tangible Mail in a Digital World

When used effectively, our mailing services will become an integral marketing tactic for connecting with your customers and building brand awareness.

The key to success, in a rapidly digitizing world, is a multi-channel approach - so you can make the most of your marketing dollars.

Direct Mail

Direct mail advertising targets a specific customer demographic with a clear call to action true traditional snail mail. Direct mail enables personalized communication, improves customer retention and reactivation, and allows for efficient lead generation. Direct mail can be used alone or as one facet to multichannel direct marketing with services that include email marketing, postcards, ePublications, promotional items, and mobile marketing with personalized URLs (PURLS).

Direct Mail Marketing includes:

Brochures
Catalogs
Postcards
Newsletters
Dimensional mailers
Flyers

EDDM®

Every Door Direct Mail (EDDM)® - an easy and exciting program from the U.S. Postal Service. EDDM® takes direct mail to targeted communities without the need of a prior mailing list. EDDM® allows you to reach potential customers by zipcode. The program is a great solution for small busineses trying to establish a presence in their home community.

Mailing Services

AlphaGraphics works with the U.S. Postal Service on a daily basis, so we'll help you secure the best rates possible for your direct mail campaign and product orders.

Minimize your storage space with our Pick and Pack Service. We store your inventory in our facilities, making the process of filling your customer’s orders quick and efficient. Your customer places an order, and we process, pack, and ship the items for you.

Our mailing and fulfillment services include:

PIck and Pack
Custom list acquisitions
Printing and finishing
Sorting
Postage rate reduction
Addressing
Stuffing
Stamping
Cass/NCOA
Folding
EDDM® (Every Door Direct Mail®)

Variable Data & Mapping

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns. Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. With variable data you can change up the words, the images, and colors in the same print run.

Variable data printing works by using Information from your mailing lists or a customer database, which are matched to data fields in a marketing piece layout. Images can vary based on the each customer. Printing then takes place on a record-by-record basis with a unique piece generated for each customer.