7/10/2023
| A. Popwell
As the marketing world keeps leaning further into digital outlets, it is important to remember that print will always add unique value to your business. When print and digital media are used together, you create a perfect powerhouse to advertise your brand allowing you to reach a broader audience. Take a look at a few important reasons why print will never go out of style.
Print Encourages Less Screen Time
After working, socializing, and entertaining themselves online day in and day out, more and more consumers are making an effort to minimize screen time. This essentially means they are actively shutting out digital ads.
Businesses have leaned heavily on digital marketing in recent years. As a result, your customers are barraged with a seemingly endless stream of emails and advertisements online, on social media, and on their devices. When everything looks like an ad online, customers quickly stop paying attention.
Print marketing helps cut through the digital fatigue. Print marketing helps to engage customers in a different way. In other words, when the tablets are shut off, your business card will still be in their wallet.
Print is Memorable
Think of print as a modern day hand written note. Leaving a tangible piece of print material helps to increase the longevity of the impression that you will leave on your customer. Print can be a physical reminder of a great interaction. A business card, appointment card, flyer, or brochure will help prospective customers remember you and look you up long after your first consultation, meeting, or networking connection.
Print doesn’t allow for distraction. In the digital world, while it is a very valuable tool, the nature of print is different. When your customer holds and interacts with a print piece, they are only focusing on that piece. In the digital world, ads in the side bar and pop ups in social media feeds are fighting for the attention of your customer.
Reach out to us at AlphaGraphics Hoover to learn more about how you can use print and digital media to create a powerful campaign for your business or next event.
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