Personalized URLs

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers.

PURLs make your marketing campaigns personal

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting a

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually.

PURL marketing makes it possible to:

Improve response rates
Gather and update key consumer data
Track customer activity and preferences
Enhance marketing campaigns and messages
Measure campaign success
Connect with potential customers in a fun, interactive way interrupted by you, customers and prospects will actively seek to engage in a dialogue.

How do personalized URLs work?

Attract
Send direct mail piece or email containing a PURL and incentive to a targeted list.

Interact
Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

React
Data is collected for follow-up, lead generation, and prize delivery.

Common questions

How will it help my business?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

Why choose AlphaGraphics?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

The PURL, Simplified

If you’ve ever gotten lost on a website’s endless cycle of URLs and landing pages that seemed to go nowhere, you know how important it is to streamline your customer’s online experience.

PURLs (Personal URLs) are an excellent resource for doing just that, and AlphaGraphics of Downtown Raleigh, NC are the masters at creating and implementing them!

What Is A PURL?

A personalized URL (PURL) is a unique landing page that’s been specifically created for each recipient of your direct marketing and email marketing campaigns. A PURL involves setting up custom web addresses for each of your customers so they can enjoy a highly personalized digital experience while on your website.

Why Use PURLs?

Since each recipient of your marketing materials receives their own PURL, you’ll be able to track their activity throughout your website. This information allows you to provide highly relevant material that they are seeking in order to solve their problem, such as the services or products your company offers.

With this information, you can:

Collect meaningful customer data
Increase customer response rate
Track responses in real time
Receive email alerts so you can follow-up via email
Engage deeper with audience
Provide relevant and direct solutions to customer needs.

Let's Get Started

To learn more about how AlphaGraphics of Downtown Raleigh can help you with your next personalized URL projects, you may email us, request a quote or call us at (919) 832-2828.