Email Marketing

Craft a successful email marketing campaign that provides recipients with personal, meaningful content that builds trust in your brand.

Connect with your customers using email marketing

Email marketing is an inexpensive way to nurture current and potential customer relationships. But with so many messages exchanged daily, how can you get your message across?

Your customers, just like you, are looking for value. Are your emails meeting the needs of your subscribers? By meeting a need - whether by inspiring, teaching or offering discounts - you’re fostering relationships with customers and enticing them to do business with you.

Email marketing campaign services

Template design and coding
Concise copywriting
Targeted lists
Reporting and tracking
Cross-media marketing
Personalized URLs

Common questions

What is email marketing?

Sent via an email program, your message can be the first thing your customers see in their in-box. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.

How will it help my business?

Email marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Like all marketing tactics, it is most effective when used as part of an integrated plan that includes a variety of strategies.

Which services work well with email marketing?

Social media
Whitepapers
ePublications
Direct marketing
Variable maps

Tips to increase click-through rates

Have a voice. Write in a conversational, respectful voice, like a friend
Personalize. Incorporate personalization via variable data
Add value. Promise something your subscribers want
Stay on topic. Keep your emails lean and to-the-point
Troubleshoot. Tell them how you’ll help them avoid or solve a problem
Reward. Reward recipients for reading—offer tips or incentives

Email Marketing In Raleigh, NC

In today’s technological age, email marketing is one of the best marketing strategies out there. Don’t get left behind! At AlphaGraphics of Downtown Raleigh, we are here to assist our clients with email marketing in Raleigh. Whether you’re brand new to the marketing world or just need some tips to make your marketing plan more effective, we’ve got you covered!

Why Use Email Marketing?

If you are new to the email marketing world, you might first be wondering what its purpose is. Why can’t you just keep using your old marketing strategy? Well, you can, but you’re likely missing out on a lot of great opportunities to grow your business and meet more potential customers. Email marketing is one of the most direct and effective methods for businesses to communicate with both current and prospective customers. You’ll stimulate sales and attract a bevy of new customers!

How Can I Use Email Marketing?

As with any type of marketing, email marketing works best for certain types of messages over others. Some of the most popular uses for email marketing include:

Newsletters
Promotions
Coupons
Event announcements
Business updates
Reactivating customers
Surveys
And more!

To learn more about how AlphaGraphics of Downtown Raleigh can help you with your next email marketing projects, you may email us, request a quote or call us at (919) 832-2828.