Branding & Identity

Establish a look and feel for your brand that represents your values, your business, and what you have to offer.

A consistent brand message is key to your business

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

Our branding and identity services include:

Logo consultation and design
Website design and development
Email marketing
Sales and marketing collateral
Brochures, posters, and banners
Promotional products
Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

Five elements of your brand identity

Brand promise. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
Brand position. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
Brand personality. Like a person, consumers judge your brand by its unique characteristics and traits.
Brand story. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
Brand associations. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding And Identity In Oceanside, NC

Many companies operate without a brand or branding. They feel that it’s not going to immediately make them any money, so why should they invest in creating and growing it?

The reason is very simple: People remember brands. It sets your business apart from the rest of the pack, from electricians to plumbers to the local mom-and-pop store. It helps your target clients and customers remember you so they will continue to refer you, and patronize you in the future. If you have a brand, then people can also look you up online.

There’s a lot of things that go into a brand…so much so that it’s not going to happen overnight. You need consistent marketing efforts to create and maintain your brand.

At AlphaGraphics, we specialize in helping the local business community with their marketing efforts. No job is too big, or too small. From logo consultation and graphic design, all the way up to setting up and running an email marketing campaign, we’re experts at what we do. We even have our own online web store for you to order promotional products that you can customize for your particular brand.

A good part of any brand is to have a website. Not one of the freebie “DIY” websites, but an actual, professional looking website with professionally written words on it. The reason is that in this day and age, people tend to perform online research of a company before they do business with them.

As such it’s very important to have a professional looking website, not one that looks like a middle school student created it. The words on your website must persuade whomever is reading it to pick up the phone and call you or leave their contact information. If the wording isn’t persuasive, then your website is going to look and feel just like the rest of your competitors: boring, bland and not memorable.

It’s been said many times that the cost of marketing to a current client is a mere fraction of what it costs to land a new one. Regular email marketing to your current list of clients or customers is very important. It not only helps your branding out, but it will drive sales and leads as well. If you don’t have a list to market to, AlphaGraphics can help you out. We will help you set up the mechanism(s) that are required to start and grow a list you can eventually start marketing to.

If you need branding help, but aren’t sure where to start, ask us about our comprehensive branding plan. It will get you up and running in no time. Branding is something that needs to be constantly nurtured and taken care of, so try to set aside a few minutes every week to manage the branding/marketing tasks at hand.

The end result of all the branding work is repeat business from customers and clients who love your service/products and who refer you to their friends, family and co-workers. Branding in a nutshell is the trust that you earn from people.

Give AlphaGraphics a call at (760) 722-1485 or send us an email for all your branding needs. We’ll help you get up and running in no time.