Personalized URLs

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers.

PURLs make your marketing campaigns personal

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting a

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually.

PURL marketing makes it possible to:

Improve response rates
Gather and update key consumer data
Track customer activity and preferences
Enhance marketing campaigns and messages
Measure campaign success
Connect with potential customers in a fun, interactive way interrupted by you, customers and prospects will actively seek to engage in a dialogue.

How do personalized URLs work?

Attract
Send direct mail piece or email containing a PURL and incentive to a targeted list.

Interact
Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

React
Data is collected for follow-up, lead generation, and prize delivery.

Common questions

How will it help my business?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

Why choose AlphaGraphics?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

PURLs | Personalized Marketing In Alexandria, VA

What has the Internet done to enhance your marketing effort? Some people think that putting up a website and adding a little eCommerce functionality is about all. But that is just barely scratching the surface. Did you know that you could actually customize your marketing message through personalized websites targeted at various groups of customers?

Well, your Alexandria, VA AlphaGraphics knows all about customized online marketing techniques. By using Personalized URLs (PURLS), you can direct your customers to a variety of preconfigured websites that can offer different promotions and products based on the wants and needs of each customer. Sound complicated? Not when you let our marketing experts help you get started.

Customization Is Just The Beginning

But more than just delivering a unique message or offer to specific customers, PURLs give you the opportunity to learn more about what works and what doesn’t. Here’s how:

You send a direct mail piece or email containing a PURL and incentive to a targeted list.
Each recipient visits a personalized web page to get more information or take some action like filling out a survey or registering for an event.
Data is collected about key consumer data, allowing you to track customer activity and preferences.
This allows you to enhance marketing campaigns and messages and more effectively measure the success of various campaigns and offers.

It’s Actually Pretty Fun

By getting interactive, your customers will have more fun as they get more engaged with you. If you’re ready to get started, or still have some question about how PURLs work, just drop into your Alexandria, VA AlphaGraphics to learn more. Or, give us a call at (703) 549-2432 or request an online quote so we can help you personalize your marketing today.