Email Marketing

Craft a successful email marketing campaign that provides recipients with personal, meaningful content that builds trust in your brand.

Connect with your customers using email marketing

Email marketing is an inexpensive way to nurture current and potential customer relationships. But with so many messages exchanged daily, how can you get your message across?

Your customers, just like you, are looking for value. Are your emails meeting the needs of your subscribers? By meeting a need - whether by inspiring, teaching or offering discounts - you’re fostering relationships with customers and enticing them to do business with you.

Email marketing campaign services

Template design and coding
Concise copywriting
Targeted lists
Reporting and tracking
Cross-media marketing
Personalized URLs

Common questions

What is email marketing?

Sent via an email program, your message can be the first thing your customers see in their in-box. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.

How will it help my business?

Email marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Like all marketing tactics, it is most effective when used as part of an integrated plan that includes a variety of strategies.

Which services work well with email marketing?

Social media
Whitepapers
ePublications
Direct marketing
Variable maps

Tips to increase click-through rates

Have a voice. Write in a conversational, respectful voice, like a friend
Personalize. Incorporate personalization via variable data
Add value. Promise something your subscribers want
Stay on topic. Keep your emails lean and to-the-point
Troubleshoot. Tell them how you’ll help them avoid or solve a problem
Reward. Reward recipients for reading—offer tips or incentives

Value Of Email Marketing In Alexandria, VA

Earning a space in the valuable real estate of someone's inbox is pretty great. Earning a space in every inbox is even better.

Today's customers are online nearly 24/7. Their inbox is at their fingertips on a smartphone, and mobile integration allows for a broad range of call to actions.

It's no wonder email marketing is becoming one of the most common practices of marketing used today. It is cost-effective, easy to track, and fully customizable to broad audiences. But another benefit of email marketing is its mobile-friendly optimization. Rather than printing coupons, customers can easily get directions to a business directly from its email message - perfect for finding local businesses in Old Town Alexandria or Arlington.

ENewsletter Template Design

Do you send out a monthly eNewsletter? If you aren't getting the responses you hoped for, it might be time to rethink your design.

We can create a mobile responsive design that is entirely unique to your business. From brand colors and fonts, to customized layouts and graphics. We can even write your emails for you and manage the entire campaign!