Direct Mail

AlphaGraphics can help you develop a direct mail campaign that builds relationships, drives responses, and creates immediate results.

Get more responses with direct marketing

Are you speaking your customers’ language? Are your marketing efforts driving results?

If your business hasn’t initiated a comprehensive direct marketing plan yet, you could be missing out on valuable conversion opportunities.

The AlphaGraphics marketing team will employ an arsenal of tools to help you showcase all the best that your company has to offer.

Work with us

When you work with us, you'll have access to:

Strategic consultation
Graphic design and copywriting
List acquisition
Dimensional mail
Tracking and monitoring
Personalized URLs
Order fulfillment

Why choose direct marketing?

It's flexible and targeted
It enables personalized communication
It provides measurable, trackable results
It improves customer retention and reactivation
It allows for efficient lead generation

Our direct marketing services include:

Email marketing
Cards and invitations
Postcards
ePublications
Promotional items
Mobile marketing
Envelopes

Common Questions

What is direct marketing?

Direct marketing is a measurable form of advertising targeted to a specific customer demographic. Communications include a clear call-to-action, and provide pre- and post-campaign analytics so you can easily track your ROI.

How can AlphaGraphics help me build a campaign?

AlphaGraphics can help you identify your target market; build a database of customers and prospects; select the message form best suited for your audience; produce and send your materials, and even help track your marketing campaign results.

Direct Marketing In Alexandria, VA

Looking for some direct marketing help for your business? At AlphaGraphics in Alexandria, we’ll help find the right target audience and make it easier to reach them. We have myriad direct marketing services that will allow you to better your business contact lists—making it easy to create an effective direct marketing campaign. Our talented team has the experience you’ve been searching for when it comes to increasing ROIs for your business. Just come in today and we’ll start discussing your direct marketing campaign right away.

Direct Marketing Services

If finding the right target audience has you feeling overwhelmed, let our team at AlphaGraphics help you out. We will discuss all of your marketing options and create a plan that actually enables you to reach out to the customers you want. With your new marketing strategies in place, developing house lists and printing new marketing materials will come easy. Some of our direct marketing services include:

Copywriting
Graphic and web design
List acquisition and management
Mailing services
Paid search advertising/SEM (Pay-Per-Click)
Personalized URLs
Reporting and tracking
Strategic consultation
Variable maps
And more

Experienced Marketing Pros

At AlphaGraphics, our talented marketing team can get you where you want to go. It’s our goal to help you find the best strategies for your needs, and we’re happy to implement and follow through with every aspect of your direct marketing campaign.

Capitol Hill Arts Workshop Project

We have been working with Capitol Hill Arts Workshop (CHAW) since 2015, helping

them raise money to keep this vital program going in the nation’s capital. We print

personalized letters to their database along with rack cards, reply to cards and reply

envelopes. All this goes into a carrier envelope personalized to the contact within the

database.

Social Media Links:

- Instagram: https://www.instagram.com/chawindc/

- Website: www.chaw.org
- Facebook: https://www.facebook.com/CHAWinDC

The Different Types of USPS Mail

USPS is one of the most popular shipping and direct mail options. There are various things that you have to consider to maximize the benefits of USPS,
such as being familiar with the six different types of USPS mail.

USPS has divided mail into six different services with varying service levels, prices, and requirements. Read on to learn more about the different types of
USPS mail.

Priority Mail

Priority Mail is typically called the most reliable option. It provides quick delivery at an affordable rate. Priority Mail's exact cost depends on how far you
have to send the package. The distance is measured in terms of the shipping zones.

Moreover, special prices are offered for Priority Mail Boxes or Envelopes. For instance, if you send a package with a weight of under 70 lbs, a flat rate
price is decided accordingly. Remember that you will have to use Priority Mail Express for quicker deliveries.

Priority Mail Express

Out of all the mail options offered by USPS, Priority Mail Express is the fastest delivery option. It ensures a guaranteed delivery within 1 or 2 days for
all of the mailable packages. It also includes the $100 insurance coverage to ensure your package is delivered quickly and safely.

First-Class Mail

First-Class Mail is a popular delivery option for delivering lightweight products. It includes delivery within 1 to 3 days, along with affordable shipping rates
for bulk mail. The cost of the First-Class Mail is $0.55 for each envelope.

USPS Marketing Mail

As the name suggests, USPS Marketing Mail is suitable for sending marketing collateral. This kind of material materials can include various types of flyers,
coupons, and promotional material. It is an affordable way of marketing your business and company because bulk prices are considered part of the USPS
Marketing Mail prices. However, every mailing must have a minimum quantity of 200 pieces at least.

Periodicals

USPS offers delivery services for Periodicals. It is meant for newspapers, magazines, and various other types of publications. It’s ideal for sending out catalogs
to your clients or customers.

Package Services/USPS Retail Ground

Package Services deal with other types of USPS mail, such as Library Mail, Bound Printed Mail, and Media Mail. Each of these sub-services is meant to cater
to specific types of businesses and companies.

The purpose of USPS Retail Ground is to deal with single-piece mailings that can contain any package that you don't want to mail as First-Class Mail or other
USPS mail.

These different types of USPS Mail are important to fulfill the requirements of different types of businesses.